About Company
Total Guide to is a dynamic and rapidly expanding online media company dedicated to connecting local communities across the UK. With a network of vibrant city and regional online guides, we are the go-to platform for everything from local events and news to business directories and lifestyle content. Our mission is to empower local businesses and enrich community life through high-quality, engaging, and easily accessible digital information. We pride ourselves on our innovative approach to digital marketing and our commitment to fostering a collaborative, forward-thinking environment. As a fully remote team, we champion flexibility and work-life balance, while maintaining strong team connections and a shared passion for delivering exceptional online experiences.
Job Description
Are you a seasoned SEO Specialist passionate about driving organic growth and mastering search engine algorithms from the comfort of your home office? Total Guide to is seeking a highly motivated and results-driven Remote SEO Specialist to join our innovative digital marketing team. This is a fantastic opportunity for an SEO expert to take ownership of our search performance across multiple online city guides, significantly impacting our reach and engagement. You will be instrumental in developing, implementing, and managing comprehensive SEO strategies, focusing on technical SEO, on-page optimization, content strategy, and off-page link building initiatives. The ideal candidate will possess a deep understanding of current SEO best practices, algorithm updates, and possess a proactive mindset to identify opportunities and tackle challenges head-on. You’ll be responsible for conducting thorough keyword research, competitive analysis, and performance monitoring, translating complex data into actionable insights. This role requires excellent analytical skills, a strong grasp of SEO tools, and the ability to work autonomously within a supportive remote team structure. If you thrive in a dynamic digital landscape and are eager to make a tangible difference in our organic footprint, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive SEO strategies for our network of online guides, focusing on increasing organic traffic and search engine rankings.
- Conduct in-depth keyword research to identify high-value opportunities and inform content strategy.
- Perform technical SEO audits and implement recommendations to improve site health, crawlability, and indexation.
- Optimize website content, meta descriptions, title tags, and other on-page elements for maximum search visibility.
- Lead and manage off-page SEO initiatives, including link building, outreach, and local SEO strategies.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush/Ahrefs.
- Stay up-to-date with the latest SEO trends, algorithm changes, and best practices, proactively adapting strategies.
- Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital initiatives.
- Identify and troubleshoot SEO issues and opportunities, providing clear and actionable solutions.
- Contribute to the continuous improvement of our SEO processes and methodologies.
Required Skills
- Minimum of 2 years of proven experience as an SEO Specialist or similar role.
- Expert proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Strong understanding of technical SEO principles (site architecture, crawl budget, schema markup, Core Web Vitals).
- Demonstrable experience with on-page optimization, content optimization, and keyword research.
- Proven track record in developing and executing successful link-building campaigns.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Solid understanding of HTML, CSS, and JavaScript as they pertain to SEO.
- Exceptional written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- Google Analytics and/or Google Ads certification.
- Experience with WordPress CMS and related SEO plugins.
- Knowledge of local SEO strategies and tools.
- Previous experience working for an online media company or agency.
Perks & Benefits
- Competitive salary package with regular performance reviews.
- Fully remote work model, offering unparalleled flexibility and work-life balance.
- Generous holiday allowance.
- Opportunities for continuous professional development and training.
- Collaborative and supportive team environment.
- Access to a modern tech stack and premium SEO tools.
- Regular virtual team events and social gatherings.
- Pension scheme contribution.
How to Apply
If you are a highly skilled SEO Specialist looking for a remote opportunity to make a significant impact, we’d love to hear from you! Please click on the application link below to submit your CV and a compelling cover letter outlining your experience and why you are the perfect fit for this role. Showcase your achievements and tell us how you plan to drive organic success for Total Guide to.