About Company
Rohlik Group is a leading European online grocery delivery service, rapidly expanding its operations across multiple countries. Founded in the Czech Republic, our mission is to redefine the grocery shopping experience by combining unparalleled convenience with a vast selection of high-quality products, delivered directly to our customers’ doors. We leverage cutting-edge technology, innovative logistics, and a customer-centric approach to ensure freshness, speed, and reliability. Our vision is to be the undisputed leader in European online grocery retail, setting new standards for efficiency, sustainability, and service excellence. With a dynamic and agile work environment, Rohlik Group offers a unique opportunity to contribute to a rapidly growing international enterprise that is shaping the future of retail. We pride ourselves on a culture of innovation, continuous learning, and a collaborative spirit, where every team member’s contribution is valued and directly impacts our success. Join us in our journey to make everyday life easier and more enjoyable for millions of customers.
Job Description
Are you an accomplished digital marketing strategist eager to make an immediate impact? Rohlik Group is seeking a highly motivated and results-driven Digital Marketing Manager to join our fast-paced team in Prague. This is a critical role that will drive our online presence, customer acquisition, and retention strategies across various digital channels, directly contributing to our rapid growth in the e-commerce sector. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that align with our business objectives. You will lead a small, dedicated team, fostering an environment of innovation and continuous improvement.
Your expertise will be crucial in optimizing our paid media efforts (SEM, Social, Display), enhancing our SEO performance, refining our email marketing funnels, and exploring new digital avenues for growth. We are looking for someone who can hit the ground running, bringing a proven track record of successful campaign execution, analytical prowess, and strategic thinking. You will analyze market trends, competitor activities, and campaign performance data to identify opportunities and challenges, translating insights into actionable strategies. Collaborating closely with product, sales, and content teams, you will ensure a cohesive brand message and seamless customer journey.
This position demands a leader who is not only a strategic thinker but also hands-on, ready to dive into the data, A/B test hypotheses, and continuously iterate for optimal performance. If you thrive in a dynamic, challenging environment where your work has a tangible impact on millions of customers, and you’re ready for an immediate start, we want to hear from you. Be a part of our exciting journey to transform grocery retail in Europe.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention.
- Manage and optimize performance marketing channels including SEM, Social Media Ads, Display, and Affiliates.
- Oversee SEO strategy, ensuring high organic search rankings and visibility.
- Lead email marketing campaigns, including automation, segmentation, and personalization efforts.
- Analyze campaign performance data, generate insights, and implement data-driven optimizations.
- Manage digital marketing budget, ensuring effective allocation and ROI.
- Collaborate with internal teams (Product, Sales, Content) to ensure consistent brand messaging and customer experience.
- Stay abreast of industry trends, best practices, and new technologies in digital marketing.
- Mentor and develop a small team of digital marketing specialists.
Required Skills
- Proven experience as a Digital Marketing Manager or similar leadership role.
- In-depth knowledge of various digital marketing channels and best practices.
- Expertise in Google Analytics, Google Ads, Facebook Business Manager, and other relevant platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership and team management abilities.
- Proficiency in English, both written and verbal.
- Strong project management and organizational skills.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Experience in the e-commerce or online grocery industry.
- Familiarity with marketing automation platforms (e.g., Braze, HubSpot).
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Knowledge of Czech language is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Generous employee discounts on Rohlik Group products.
- Modern, vibrant office space in the heart of Prague.
- Flexible working hours and a hybrid work model.
- Opportunities for professional growth and career development.
- Access to a wide range of learning and development resources.
- Multisport card or equivalent fitness benefits.
- Team-building events and company social gatherings.
- Relocation support for international candidates (if applicable).
How to Apply
To apply for this exciting opportunity, please click on the application link below. We look forward to reviewing your profile!