About Company
Wire Media is a dynamic and innovative digital marketing agency based in the heart of Glasgow, renowned for crafting compelling narratives and driving measurable results for our diverse client base. We specialise in a broad spectrum of digital services, including content marketing, SEO, social media, and web development, serving businesses ranging from ambitious startups to established enterprises across various sectors. Our team thrives on creativity, collaboration, and a shared passion for delivering exceptional digital experiences. We believe in fostering a supportive and inspiring work environment where talent can flourish, ideas are encouraged, and every team member contributes to our collective success. We’re committed to staying ahead of industry trends and continuously evolving our strategies to provide cutting-edge solutions.
Job Description
We are seeking a highly creative and experienced Remote Copywriter to join our growing team. This is an exciting opportunity for a wordsmith with a passion for digital storytelling and a proven ability to engage audiences across various platforms. As a Remote Copywriter, you will be instrumental in developing persuasive, clear, and on-brand content that captivates target audiences and drives desired actions for our clients. You’ll work closely with our strategy, design, and SEO teams to translate complex ideas into compelling copy for websites, blogs, social media campaigns, email newsletters, advertisements, and more.
This role demands a meticulous eye for detail, a deep understanding of SEO principles, and the versatility to adapt your writing style to suit different industries and brand voices. You must be self-motivated, highly organised, and comfortable working autonomously while remaining an integral part of our collaborative remote team structure. If you thrive on crafting impactful messages that resonate and have a portfolio that speaks volumes, we encourage you to apply and help us elevate our clients’ brands through the power of words.
Key Responsibilities
- Develop and write engaging, clear, and concise copy for a variety of digital channels including websites, blogs, social media posts, email marketing campaigns, and ad creatives.
- Collaborate with marketing strategists, designers, and SEO specialists to ensure content aligns with client objectives, brand guidelines, and digital marketing strategies.
- Conduct thorough research to understand client industries, target audiences, and competitor landscapes, informing content angles and tone of voice.
- Edit and proofread content to ensure accuracy, grammatical correctness, consistency, and adherence to brand voice and style guides.
- Optimise content for search engines (SEO) by incorporating relevant keywords naturally and ensuring readability and user experience.
- Manage multiple writing projects simultaneously, meeting deadlines and maintaining high standards of quality.
- Participate in brainstorming sessions and contribute creative ideas for content strategies and campaigns.
- Stay updated with industry trends, copywriting best practices, and evolving digital marketing techniques.
Required Skills
- Minimum of 2-3 years of professional copywriting experience in a marketing agency or in-house marketing department.
- Exceptional writing, editing, and proofreading skills with a strong command of English grammar and style.
- Demonstrable experience in writing for diverse digital platforms (web, social, email, ads).
- Solid understanding of SEO principles and experience in writing SEO-friendly content.
- Ability to adapt writing style and tone to suit different brands and target audiences.
- Strong research skills and ability to quickly grasp complex subjects.
- Excellent time management and organisational skills, with the ability to manage multiple projects concurrently.
- Proficiency with content management systems (CMS) and project management tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience with A/B testing copy and using data to inform content optimisation.
- Familiarity with marketing analytics tools (e.g., Google Analytics).
- Portfolio showcasing successful campaigns or impactful digital content.
- Experience working in a remote or hybrid team environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote working arrangement.
- Opportunities for professional development and continuous learning.
- Generous holiday allowance.
- Supportive and collaborative team culture.
- Regular virtual team social events.
- Contribution to a pension scheme.
How to Apply
If you are a talented Copywriter passionate about crafting engaging narratives and ready to make a significant impact from a remote setting, we encourage you to apply! Please click on the application link below to submit your CV, a cover letter outlining your experience and why you’re a great fit for this role, and a link to your online portfolio or 3-5 relevant writing samples.