About Company
Warner Music Group (WMG) is a global leader in music, comprised of the most successful and innovative record labels in the world. With a rich history spanning decades, WMG stands at the forefront of identifying, developing, and promoting talent that shapes the cultural landscape. Our diverse roster of artists includes legendary icons and emerging stars across every genre imaginable, from pop and rock to hip-hop, R&B, electronic, and classical. We are not just a record label; we are a vibrant community of passionate music lovers dedicated to helping artists connect with fans globally. Our mission is to foster creativity, embrace innovation, and ensure that exceptional music reaches every corner of the world. In the UK, Warner Music operates with a dynamic team committed to nurturing British talent and contributing to the thriving global music scene, always pushing the boundaries of what’s possible in entertainment.
Job Description
Are you a visionary marketing professional with an unwavering passion for music and a knack for creating impactful campaigns that resonate? Warner Music Group is seeking a dynamic and highly creative Music Marketing Specialist to join our London-based team, focusing on driving the success of our diverse roster of artists within the ever-evolving entertainment sector. In this pivotal full-time role, you will be instrumental in developing, executing, and optimizing innovative marketing strategies that elevate our artists’ profiles and connect their music with audiences worldwide.
This is more than just a job; it’s an opportunity to shape the future of music marketing. You will work across a thrilling spectrum of projects, from spearheading digital campaigns for new releases to cultivating long-term artist brands. Your expertise will be crucial in navigating the complexities of the modern music landscape, leveraging cutting-edge digital platforms, social media trends, and data-driven insights to achieve measurable results. You’ll collaborate closely with artist management, A&R, publicity, and sales teams, ensuring a cohesive and powerful narrative for each artist. We’re looking for someone who thrives in a fast-paced environment, possesses an innate understanding of fan engagement, and can translate creative visions into actionable, successful marketing plans. If you’re eager to make a tangible impact on artists’ careers and shape the sound of tomorrow, we invite you to bring your expertise to Warner Music Group. You’ll be part of a culture that celebrates creativity, collaboration, and a shared love for music, working with some of the industry’s brightest minds.
Key Responsibilities
- Develop and execute comprehensive marketing campaigns for artist releases across digital, social, and traditional media channels.
- Manage and optimize digital advertising strategies (PPC, social media ads) to maximize reach and engagement.
- Analyze campaign performance data to identify trends, measure ROI, and inform future marketing strategies.
- Collaborate with internal teams (A&R, publicity, sales, creative) to ensure integrated and impactful artist campaigns.
- Monitor industry trends, competitive landscapes, and emerging digital platforms to identify new opportunities.
- Develop compelling marketing assets and ensure consistent brand messaging across all touchpoints.
- Cultivate relationships with external partners, influencers, and digital platforms to amplify artist content.
- Manage marketing budgets effectively, ensuring campaigns are delivered on time and within financial parameters.
- Contribute to the strategic planning process for artist development and long-term brand building.
Required Skills
- Minimum 4 years of experience in music marketing, digital marketing, or entertainment marketing.
- Proven track record of developing and executing successful marketing campaigns for artists or brands.
- Strong understanding of digital marketing tools, platforms, and analytics (Google Analytics, social media insights, ad platforms).
- Excellent communication, interpersonal, and presentation skills.
- Demonstrated ability to work collaboratively in a fast-paced, creative environment.
- Proficiency in project management and organizational skills, with attention to detail.
- In-depth knowledge of current music industry trends, fan behavior, and social media landscapes.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Music Business, or a related field.
- Experience with CRM tools and email marketing platforms.
- Familiarity with graphic design software (e.g., Adobe Creative Suite) for basic asset creation/review.
- Existing network within the music industry or entertainment media.
- Passion for a wide range of music genres and artists.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Generous paid time off, including holidays and sick leave.
- Access to exclusive artist showcases, concerts, and industry events.
- Opportunities for professional development and career growth within a global organization.
- Dynamic and collaborative work environment in the heart of London.
- Pension scheme.
- Employee assistance programs.
How to Apply
Ready to amplify artists’ voices and shape the sound of tomorrow? We encourage all qualified candidates to click the link below to apply directly through the Warner Music Group careers portal. Please search for relevant marketing specialist roles in London and submit your detailed resume and a compelling cover letter outlining your experience and passion for music marketing.