About Company
Digicel Jamaica is a vibrant, innovative telecommunications provider dedicated to connecting people across Jamaica. As part of the wider Digicel Group, we are committed to delivering the best mobile, entertainment, and business solutions to our customers. We thrive on innovation, embrace diversity, and empower our employees to make a real impact in the communities we serve. Our brand is synonymous with progress, reliability, and an unwavering commitment to ‘Simply More’ for our customers. We believe in creating a workplace where talent is nurtured, ideas are valued, and careers flourish. Join our dynamic team and be a part of shaping the future of connectivity in Jamaica.
Job Description
Are you a creative and results-driven marketing professional with a passion for building powerful brands and crafting compelling narratives? Digicel Jamaica is seeking an enthusiastic Marketing Officer specializing in Branding and Public Relations to join our dynamic team in Kingston. In this pivotal role, you will be instrumental in enhancing Digicel’s brand visibility, perception, and reputation across Jamaica. You will work closely with the wider marketing department to develop and execute innovative branding strategies, manage impactful PR campaigns, and ensure consistent brand messaging across all touchpoints. This position offers a unique opportunity to contribute to a leading telecommunications company, engage with diverse stakeholders, and make a tangible difference in how our brand connects with millions of Jamaicans. We are looking for someone who can not only conceptualize engaging campaigns but also execute them with precision, building strong media relationships, managing events, and creating content that resonates deeply with our audience. If you thrive in a fast-paced environment, possess excellent communication skills, and have a proven track record in brand management and public relations, we encourage you to apply and help us continue to deliver ‘Simply More’ to our valued customers and the wider Jamaican community.
Key Responsibilities
- Develop and implement comprehensive brand strategies aligned with company objectives and market trends.
- Manage and execute public relations campaigns, including media outreach, press release writing, and crisis communication management.
- Ensure consistent brand messaging and visual identity across all marketing materials, platforms, and external communications.
- Monitor brand health, reputation, and competitive landscape, providing insights and recommendations.
- Plan and coordinate brand-related events, sponsorships, and community initiatives.
- Collaborate with internal teams (e.g., product, sales, digital) to integrate branding and PR efforts into broader marketing campaigns.
- Cultivate and maintain strong relationships with media outlets, influencers, and key stakeholders.
- Develop engaging content for various channels, including social media, website, and traditional media.
- Track and report on the effectiveness of branding and PR initiatives, using data to inform future strategies.
- Manage vendor relationships with PR agencies, creative agencies, and other external partners as needed.
Required Skills
- Proven experience in brand management and public relations
- Excellent written and verbal communication skills
- Strong understanding of the Jamaican media landscape and public relations best practices
- Ability to develop and execute strategic marketing plans
- Proficiency in content creation and storytelling
- Strong organizational and project management skills
- Ability to work effectively in a fast-paced, dynamic environment
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field
- Experience in the telecommunications or a related fast-moving consumer goods (FMCG) industry
- Familiarity with digital marketing tools and social media management platforms
- Experience with market research and brand analytics tools
- Ability to speak Patois is an asset
Perks & Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- Retirement savings plan
- Generous paid time off and holidays
- Employee discounts on Digicel products and services
- Opportunities for professional development and career growth
- Vibrant and inclusive company culture
- Access to a modern, state-of-the-art office environment
How to Apply
Interested candidates are invited to submit their application, including a detailed resume and cover letter, through our official career portal. Please ensure your application highlights your relevant experience in branding and public relations. Click on the link below to apply for this exciting opportunity.