About Company
Randstad is a global leader in the HR services industry, committed to matching great talent with great employers. With a presence in over 39 countries, we connect over 2 million people with work every year. Our mission is to be a true partner to our clients and candidates, empowering individuals and organizations to reach their full potential. We thrive on innovation, embracing technology and human connection to deliver unparalleled recruitment and staffing solutions across diverse sectors globally. Join a company that values expertise, collaboration, and making a real impact on people’s careers worldwide.
Job Description
As a Marketing Executive for Global Recruitment at Randstad, you will play a pivotal role in shaping our employer brand and attracting top-tier talent on a global scale. This is an exciting opportunity to develop and execute innovative marketing strategies that elevate Randstad’s presence as an employer of choice worldwide. You will be responsible for creating compelling narratives, managing multi-channel campaigns, and analyzing market trends to drive recruitment success across our diverse portfolio of clients and internal hiring needs. This role requires a strategic thinker with a passion for digital marketing, an understanding of the global talent landscape, and the ability to collaborate effectively with international teams to achieve ambitious growth targets. You will directly contribute to our mission of connecting people with meaningful work.
Key Responsibilities
- Develop, implement, and manage comprehensive global recruitment marketing strategies and campaigns aligned with business objectives.
- Oversee the creation of engaging content, including job descriptions, employer branding materials, social media posts, email campaigns, and website content, ensuring global relevance and cultural sensitivity.
- Manage and optimize digital marketing channels, including SEO, SEM, social media advertising, and programmatic advertising, to attract diverse talent pools.
- Collaborate closely with regional recruitment teams, HR, and global marketing counterparts to ensure consistent brand messaging and effective campaign execution.
- Conduct market research and competitor analysis to identify new opportunities and optimize existing marketing initiatives for global talent acquisition.
- Track, analyze, and report on the performance of recruitment marketing campaigns, providing insights and recommendations for continuous improvement.
- Champion Randstad's employer brand globally, ensuring it resonates with target candidates across various markets and industries.
- Manage the marketing budget for global recruitment initiatives, ensuring efficient allocation of resources and maximum ROI.
- Stay abreast of industry trends, emerging technologies, and best practices in recruitment marketing and employer branding.
Required Skills
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 4 years of proven experience in a marketing role, with a strong focus on recruitment marketing, employer branding, or B2B marketing.
- Demonstrable expertise in digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing.
- Exceptional written and verbal communication skills, with the ability to craft compelling and culturally appropriate messaging.
- Strong analytical skills, capable of interpreting data, generating insights, and making data-driven decisions.
- Experience managing marketing campaigns across multiple international markets or diverse regions.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications
- Master's degree in a relevant field.
- Experience within the staffing and recruitment industry.
- Familiarity with Applicant Tracking Systems (ATS) and their integration with marketing efforts.
- Multilingual abilities, particularly in languages relevant to Randstad's global operations.
- Certifications in digital marketing (e.g., Google Ads, HubSpot Inbound Marketing).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off (PTO) and company holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development, training, and career advancement.
- Hybrid work model offering flexibility and work-life balance.
- Employee assistance program (EAP) and wellness initiatives.
- Dynamic and inclusive company culture with a focus on teamwork and innovation.
How to Apply
We invite passionate and experienced marketing professionals to join our global team. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role by clicking on the application link below. We look forward to reviewing your application!