About Company
Guaranty Trust Bank (GTBank) Plc is a leading Nigerian multinational financial institution, renowned for its innovative banking solutions, exceptional customer service, and strong commitment to corporate governance. Established in 1990, GTBank has grown to become a benchmark for the financial services industry, not only in Nigeria but across Africa and the UK. We pride ourselves on creating a workplace culture that empowers our employees, fosters creativity, and encourages continuous professional development. At GTBank, we believe in attracting, developing, and retaining the best talent to drive our vision of being a world-class financial institution. Our innovative spirit, coupled with a deep understanding of our customers’ needs, allows us to deliver cutting-edge products and services that truly make a difference. Join a team where your contributions are valued, your potential is nurtured, and your career growth is prioritized.
Job Description
Guaranty Trust Bank (GTBank) Plc is seeking a dynamic and target-driven Marketing Officer to join our vibrant team in Lagos Island. In this pivotal role, you will be instrumental in executing comprehensive brand promotion strategies, driving customer acquisition, and enhancing our market presence within the competitive financial landscape. We are looking for an individual with a proven ability to not only conceptualize but also successfully implement marketing campaigns that resonate with our diverse clientele. This position demands a proactive approach to identifying new market opportunities, cultivating strong customer relationships, and contributing significantly to the achievement of our strategic business objectives. As a Marketing Officer, you will be the face of GTBank, actively engaging with potential and existing customers, understanding their financial needs, and effectively promoting our innovative products and services. Your success will be directly tied to your ability to meet and exceed ambitious targets, demonstrating exceptional dedication to both individual performance and team goals. We foster an environment of continuous learning and growth, providing ample opportunities for professional development within our rapidly evolving organization. If you are passionate about marketing, possess excellent communication skills, and thrive in a results-oriented environment, this is an outstanding opportunity to make a tangible impact with one of Nigeria’s leading financial institutions. You will contribute to shaping GTBank’s future by ensuring our brand remains top-of-mind and synonymous with trust, innovation, and customer satisfaction. This role is perfect for someone who enjoys the challenge of a fast-paced environment and is eager to apply their marketing prowess to drive measurable business growth.
Key Responsibilities
- Develop and implement targeted marketing campaigns to promote GTBank's products and services, ensuring alignment with overall brand strategy.
- Identify and engage potential clients and customers, converting leads into active accounts to meet aggressive sales and acquisition targets.
- Conduct market research to understand customer needs, market trends, and competitive activities, providing insights for strategic decision-making.
- Organize and participate in promotional events, activations, and community engagements to enhance brand visibility and customer loyalty.
- Build and maintain strong relationships with existing customers, ensuring high levels of satisfaction and retention through proactive engagement.
- Prepare and present regular reports on marketing activities, campaign performance, and achievement against set targets.
- Collaborate closely with the sales team to ensure integrated marketing and sales efforts that drive revenue growth.
- Manage and update customer databases, ensuring accuracy and leveraging data for personalized marketing initiatives.
- Represent GTBank at various forums, maintaining a professional image and embodying the bank's values.
- Adhere strictly to all banking regulations, policies, and ethical guidelines in all marketing activities.
- Utilize digital marketing tools and social media platforms to amplify brand messages and reach a wider audience.
- Provide feedback to product development teams based on customer interactions and market insights to drive continuous improvement.
Required Skills
- Proven experience in marketing or sales, preferably within the financial services industry.
- Strong understanding of brand promotion and customer acquisition strategies.
- Excellent verbal and written communication skills.
- Ability to work independently and as part of a team.
- Results-oriented with a strong drive to meet and exceed targets.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Exceptional interpersonal and negotiation skills.
- Analytical mindset with the ability to interpret market data.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Membership in a relevant professional marketing body.
- Familiarity with digital marketing platforms and CRM software.
- Experience with public speaking or presentation delivery.
- Knowledge of local market dynamics in Lagos.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance package.
- Pension scheme.
- Opportunities for professional development and career advancement.
- Access to continuous learning and training programs.
- Supportive and collaborative work environment.
- Work-life balance initiatives.
- Employee wellness programs.
How to Apply
Interested and qualified candidates are encouraged to click on the application link below to submit their resume and cover letter. Please highlight your experience in brand promotion and target achievement. We look forward to reviewing your application and exploring how your skills can contribute to GTBank’s continued success.