About Company
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We have global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. We are building a global team where diverse perspectives are celebrated, and everyone feels safe and empowered to bring their authentic selves to work. We believe that a truly inclusive and innovative company culture is essential for us to achieve our mission and continue to grow as a leading platform for creative expression.
Job Description
Are you a wordsmith with an innate understanding of viral content and short-form video? Do you thrive on crafting compelling narratives and snappy taglines that resonate with a global audience? TikTok is seeking an exceptionally talented and innovative Copywriter to join our dynamic team. In this role, you will be instrumental in shaping the voice and messaging across various TikTok initiatives, from product launches and marketing campaigns to user engagement features and internal communications. You’ll work closely with marketing, product, and creative teams to develop copy that is not only clear and concise but also embodies the unique, energetic, and inspiring spirit of TikTok. This is a unique opportunity to contribute to a platform that defines culture and empowers millions of creators worldwide. We’re looking for someone who can translate complex ideas into simple, engaging language, understands the nuances of global communication, and can adapt their tone for diverse audiences and content formats. If you’re passionate about short-form video, possess a keen eye for detail, and have a track record of producing impactful copy, we encourage you to apply. You will be a key player in ensuring our brand message is consistent, creative, and captivating.
Key Responsibilities
- Develop, write, and edit compelling copy for a wide range of marketing materials, including digital ads, social media campaigns, in-app messaging, landing pages, and email communications.
- Collaborate with marketing managers, designers, product teams, and other stakeholders to ensure cohesive and on-brand messaging across all touchpoints.
- Adapt writing style and tone to suit different target audiences, global markets, and the unique characteristics of the TikTok platform.
- Contribute to the development and evolution of TikTok's brand voice guidelines, ensuring consistency and distinctiveness.
- Participate in brainstorming sessions and ideation workshops to generate fresh and innovative campaign concepts.
- Conduct research to understand market trends, competitor strategies, and user behavior to inform copy decisions.
- Review and provide constructive feedback on copy from other team members when required.
- Manage multiple projects simultaneously, meeting deadlines in a fast-paced, dynamic environment.
- Analyze content performance and iterate on copy to optimize for engagement and conversion goals.
Required Skills
- Proven experience as a Copywriter, preferably with experience in tech, social media, or entertainment.
- Exceptional portfolio demonstrating strong copywriting skills, versatility, and creative thinking.
- Excellent understanding of digital marketing principles, SEO, and content strategy.
- Native-level proficiency in English with impeccable grammar, spelling, and punctuation.
- Ability to work independently and collaboratively in a remote team environment.
- Strong communication and interpersonal skills.
- Experience with short-form video content and an understanding of platform-specific best practices.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Experience working with global teams and adapting copy for diverse cultural contexts.
- Familiarity with A/B testing methodologies and performance-driven content creation.
- Proficiency in additional languages is a plus.
- Experience with project management tools like Asana, Jira, or similar.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and continuous learning.
- Access to a vibrant, global, and diverse employee community.
- Employee assistance programs and wellness initiatives.
- Cutting-edge technology and tools to support your work.
How to Apply
If you are a creative and experienced Copywriter looking to make a significant impact on a global platform, we encourage you to apply! Please click the application link below to submit your resume and a compelling portfolio showcasing your best work. Ensure your portfolio highlights your ability to craft engaging and effective copy across various digital channels. We look forward to reviewing your application and discovering how your unique voice can contribute to TikTok’s mission.