About Company
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We have global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo. We are dedicated to building a diverse and inclusive company where everyone feels welcome and can thrive. Our platform is a vibrant ecosystem where trends are born, voices are amplified, and communities are built. We believe in the power of authentic content and innovative storytelling to connect people worldwide. Joining TikTok means becoming part of a rapidly evolving global team that is passionate about pushing the boundaries of digital content and social interaction. We offer an environment where your ideas can come to life, impacting millions of users and shaping the future of digital entertainment.
Job Description
Are you a visionary storyteller with a passion for cutting-edge digital content? Do you thrive on translating brand objectives into captivating, thumb-stopping creative experiences? TikTok, the leading destination for short-form mobile video, is seeking an innovative Creative Strategist to join our dynamic team. In this pivotal role, you will be at the forefront of shaping how brands connect with diverse audiences on our platform. You’ll leverage deep consumer insights, creative foresight, and an innate understanding of the TikTok ecosystem to develop groundbreaking content strategies for our top advertisers. This isn’t just about making ads; it’s about crafting cultural moments and fostering genuine connections. You will collaborate closely with sales, product, and brand teams, acting as a trusted advisor to bring advertisers’ visions to life in authentic and impactful ways. We’re looking for someone who can blend strategic thinking with artistic flair, someone who can inspire, educate, and empower our clients to push the boundaries of creativity on TikTok. If you’re ready to make a significant impact on the future of digital advertising and help brands tap into the unique power of the TikTok community, we invite you to apply. This role demands a proactive, results-oriented individual who is comfortable working in a fast-paced, evolving environment, always striving for excellence and innovation. You will be instrumental in driving creative best practices and pushing the envelope for what’s possible on our platform.
Key Responsibilities
- Develop and present innovative, data-driven creative strategies for key brand advertisers to achieve their marketing objectives on TikTok.
- Collaborate cross-functionally with sales, product, and brand partnerships teams to ensure seamless execution of creative campaigns.
- Act as a trusted creative consultant to clients, guiding them through the TikTok creative process and platform best practices.
- Analyze campaign performance data and derive actionable insights to optimize future creative strategies.
- Stay abreast of the latest TikTok trends, platform features, and competitive landscape to inform strategic recommendations.
- Lead workshops and training sessions for clients and internal teams on effective TikTok creative approaches.
- Contribute to the development of thought leadership content and case studies showcasing successful creative campaigns on TikTok.
- Mentor and provide guidance to junior strategists and creative team members, fostering a culture of continuous learning and excellence.
Required Skills
- 5+ years of experience in creative strategy, digital marketing, or advertising, with a focus on social media platforms.
- Proven track record of developing and executing successful creative campaigns for major brands.
- Deep understanding of digital content trends, short-form video, and the creator economy.
- Exceptional presentation and communication skills, with the ability to articulate complex ideas clearly to diverse audiences.
- Strong analytical skills, capable of interpreting data to inform creative decisions and measure effectiveness.
- Experience working with clients in a fast-paced agency or in-house environment.
- Proficiency in creative tools and presentation software (e.g., Adobe Creative Suite, Keynote, PowerPoint).
Preferred Qualifications
- Prior experience working at a social media platform, creative agency, or brand in a similar role.
- Extensive knowledge of the TikTok platform, its features, and user behavior.
- Experience with performance marketing and brand building campaigns.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field; Master's degree preferred.
- Ability to work independently and as part of a distributed global team.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation, sick leave, and company holidays.
- 401(k) plan with company matching contributions.
- Flexible work arrangements and a supportive work-life balance.
- Professional development opportunities, including workshops and online courses.
- Employee wellness programs and resources.
- Access to a vibrant, diverse, and global company culture.
- Competitive compensation package with potential for performance-based bonuses.
How to Apply
To apply for the TikTok Creative Strategist role, please click on the application link below. You will be redirected to our careers page where you can submit your resume and cover letter. We encourage you to highlight your relevant experience and explain why you believe you’d be a great fit for TikTok and this exciting role.