About Company
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people find jobs, network with others, learn new skills, and advance their careers. We also empower companies to hire and develop talent, market their brands, and sell their products and services. As a global leader in the digital professional space, we are constantly innovating to connect the world’s professionals to make them more productive and successful. Joining LinkedIn means becoming part of a diverse, global team dedicated to making an impact and fostering a culture of collaboration, learning, and growth. We believe in our vision to create a more open, connected, and prosperous economic future for all.
Job Description
We are urgently seeking an enthusiastic and highly organized Social Media Coordinator to join our dynamic team in Olathe, Kansas. This pivotal role will be instrumental in managing and enhancing our presence on the LinkedIn platform, ensuring our content resonates with our target audience, drives engagement, and supports our overarching marketing and business objectives. The ideal candidate will possess a deep understanding of social media dynamics, particularly within the professional networking sphere, and have a proven track record of creating compelling content and executing successful social media campaigns. You will be responsible for scheduling posts, monitoring trends, engaging with our community, analyzing performance metrics, and collaborating with various internal teams to amplify key messages and initiatives. This is an exciting opportunity for a creative and data-driven individual to contribute significantly to our brand’s voice and reach. If you thrive in a fast-paced environment, have a passion for professional development and digital communication, and are eager to make a tangible impact, we encourage you to apply. This role offers ample opportunities for professional growth and skill development within a world-renowned technology company.
Key Responsibilities
- Develop, implement, and manage our LinkedIn content strategy, aligning with brand guidelines and marketing objectives.
- Create, curate, and schedule engaging text, image, and video content for daily posts, articles, and updates.
- Monitor LinkedIn activity, including comments, messages, and mentions, and respond promptly and professionally.
- Analyze LinkedIn performance data (reach, engagement, clicks, conversions) using analytics tools and generate regular reports.
- Identify trends and insights, and optimize content and strategies based on performance.
- Collaborate with marketing, sales, and product teams to create cohesive campaigns and promotional materials.
- Stay up-to-date with the latest LinkedIn features, algorithms, and best practices in social media marketing.
- Assist in the development and execution of LinkedIn advertising campaigns to increase reach and engagement.
- Conduct competitive analysis to identify opportunities for differentiation and improvement.
- Support thought leadership initiatives by identifying relevant topics and crafting engaging posts for key stakeholders.
Required Skills
- 2+ years of experience in social media management or digital marketing, with a strong focus on LinkedIn.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Solid understanding of LinkedIn's platform, algorithms, and best practices.
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong analytical skills and experience with social media analytics tools.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Creative mindset with an ability to generate innovative ideas for content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) for creating social media visuals.
- Familiarity with A/B testing and experimentation in social media campaigns.
- Certification in social media marketing or digital advertising.
- Previous experience working for a technology or professional services company.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and flexible work arrangements.
- 401(k) retirement plan with company match.
- Professional development opportunities and tuition reimbursement.
- On-site fitness centers or wellness programs.
- Employee assistance programs.
- Commuter benefits.
- Complimentary snacks and beverages.
- Parental leave policies.
- Employee stock purchase plan.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your resume and cover letter highlight your relevant social media management experience, particularly your expertise with the LinkedIn platform. We look forward to reviewing your application and learning how you can contribute to our team.