About Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we’ve grown into a dynamic, multi-faceted technology company driven by our vision to be the Starting Point for Fashion. We connect customers, brands, and partners across 25 markets, offering an unparalleled assortment of fashion, footwear, accessories, and beauty. Our success is built on a foundation of innovative technology, a data-driven approach, and a passionate, diverse team. At Zalando, we’re not just selling clothes; we’re redefining the fashion industry through cutting-edge e-commerce solutions, personalized experiences, and sustainable practices. We foster a vibrant, inclusive culture where creativity thrives, and every individual is empowered to make a significant impact. Join us to be part of a company that is constantly evolving, challenging the status quo, and shaping the future of fashion.
Job Description
Are you a creative visionary with a passion for crafting compelling digital narratives? Zalando is seeking a talented and versatile Digital Content Creator to join our dynamic marketing team in Berlin. This role offers the flexibility to manage your work schedule effectively, allowing you to blend creativity with a healthy work-life balance. As a Digital Content Creator, you will be instrumental in developing engaging, on-brand content across various digital platforms, including social media, our blog, email campaigns, and product pages. You will transform complex ideas into visually stunning and easy-to-understand formats, capturing the essence of the Zalando brand and captivating our diverse audience. From ideation and storyboarding to final production and optimization, you will own the content creation process, ensuring a consistent and innovative brand voice. We are looking for someone who can not only produce high-quality written content but also has a keen eye for visual storytelling, including photography, videography, and graphic design. If you thrive in a fast-paced environment, possess exceptional communication skills, and are eager to push the boundaries of digital content, we encourage you to apply and help us inspire millions of customers across Europe.
Key Responsibilities
- Develop, produce, and manage engaging digital content for various platforms (social media, blog, website, email, video) in alignment with marketing strategies and brand guidelines.
- Ideate and storyboard creative concepts that resonate with target audiences and drive engagement.
- Write compelling, clear, and concise copy for headlines, descriptions, call-to-actions, and longer-form articles.
- Capture and edit high-quality photographs and videos, including product shots, lifestyle content, and behind-the-scenes footage.
- Design visually appealing graphics, infographics, and other visual assets using industry-standard tools.
- Collaborate closely with marketing managers, brand teams, designers, and other stakeholders to ensure content consistency and impact.
- Stay up-to-date with current digital trends, platform changes, and competitor activities to identify new content opportunities.
- Monitor content performance, analyze key metrics, and adapt content strategies for continuous improvement.
- Manage content calendars and ensure timely delivery of all content assets.
Required Skills
- Proven experience (2+ years) as a Digital Content Creator or similar role, preferably in e-commerce or fashion.
- Exceptional written and verbal communication skills in English.
- Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or similar.
- Strong portfolio showcasing diverse content formats (text, image, video).
- Solid understanding of digital marketing principles, SEO, and social media platforms.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Creative mindset with an eye for detail and aesthetics.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Media Studies, or a related field.
- Experience with content management systems (CMS) and email marketing platforms.
- Knowledge of German language (B2 level or higher) is a plus.
- Experience with analytics tools (e.g., Google Analytics, social media insights) to track content performance.
- Familiarity with A/B testing methodologies for content optimization.
Perks & Benefits
- Flexible working hours and hybrid work model to support work-life balance.
- Competitive salary package with annual performance reviews.
- Comprehensive health insurance and pension scheme.
- Generous employee discounts on Zalando products and partner brands.
- Learning and development opportunities, including internal academies and external courses.
- Access to a vibrant, diverse, and international work environment.
- Subsidized public transport ticket.
- Relocation support for international candidates.
- Modern office spaces with amenities like sports activities, healthy food options, and chill-out zones.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your resume and a compelling cover letter (optional, but encouraged) are attached. Please also include a link to your online portfolio showcasing your best work in digital content creation. We look forward to reviewing your application and discovering how your creativity can contribute to Zalando’s success!