About Company
Virgin Group, founded by Sir Richard Branson, is a leading global investment company and one of the world’s most recognized and respected brands. With a diverse portfolio spanning travel & leisure, entertainment, lifestyle, and more, Virgin is known for its disruptive innovation, exceptional customer experience, and commitment to making business a force for good. We pride ourselves on challenging the status quo, fostering a culture of creativity, and delivering outstanding value across all our ventures. Joining Virgin means becoming part of a legacy of bold thinking and a future of endless possibilities. We are a collective of passionate individuals driven by a shared vision to change business for good and empower our people to make a real difference.
Job Description
Are you a visionary marketer ready to make a significant impact? Virgin Group is seeking an exceptional Marketing Executive to join our dynamic team in Cedar Rapids, Iowa. This role is a unique opportunity to contribute to the strategic growth and brand presence of one of the world’s most iconic and innovative brands. As a Marketing Executive, you will be instrumental in developing and executing comprehensive marketing strategies that resonate with our target audiences, drive engagement, and foster brand loyalty. You will work across various Virgin ventures, adapting global brand guidelines to local market needs, and spearheading initiatives that reflect Virgin’s pioneering spirit and customer-centric approach. We are looking for a creative, results-oriented individual with a passion for storytelling, a keen understanding of market trends, and a proven ability to deliver impactful campaigns. You will collaborate with cross-functional teams, manage multiple projects, and be a custodian of the Virgin brand identity. This position demands a strategic thinker who can translate business objectives into compelling marketing actions, ensuring every touchpoint reinforces Virgin’s commitment to excellence and innovation. If you thrive in a fast-paced environment and are eager to shape the future of a renowned brand, we encourage you to apply.
Key Responsibilities
- Develop and implement integrated marketing campaigns across various channels (digital, social, print, events) to enhance brand visibility and engagement.
- Conduct thorough market research and competitor analysis to identify opportunities and inform strategic marketing decisions.
- Manage content creation, including copywriting, visual assets, and multimedia, ensuring strict adherence to global brand guidelines and local relevance.
- Monitor, analyze, and report on campaign performance metrics, utilizing data-driven insights to optimize future marketing initiatives.
- Collaborate effectively with internal teams such as sales, product development, and communications to ensure consistent brand messaging and achieve overarching business objectives.
- Assist in the meticulous management of marketing budgets and strategic allocation of resources for various projects.
- Identify and engage with local partners, influencers, and media outlets to amplify brand reach and presence within the Cedar Rapids market.
- Stay abreast of the latest industry trends, emerging technologies, and best practices in marketing to ensure Virgin Group remains at the forefront of innovation.
Required Skills
- Proven experience in developing and executing comprehensive marketing strategies.
- Strong understanding of digital marketing tools and platforms (e.g., SEO, SEM, social media management, email marketing campaigns).
- Excellent written and verbal communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics, data interpretation, and performance reporting.
- Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines.
- Exceptional creative thinking, problem-solving abilities, and an innovative mindset.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a closely related field.
- Prior experience in brand management or marketing for a global or highly recognized consumer brand.
- Familiarity with CRM software and marketing automation platforms.
- Experience in event planning and successful execution.
- Demonstrated ability to work both independently and collaboratively as a vital part of a high-performing team.
Perks & Benefits
- Competitive salary package with performance-based bonuses.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off, including vacation days, sick leave, and company holidays.
- Extensive opportunities for professional development, continuous learning, and significant career growth within a dynamic global organization.
- Exclusive employee discounts across Virgin Group's diverse portfolio of businesses (e.g., travel, entertainment, lifestyle products and services).
- A vibrant, inclusive, and innovative work culture that values creativity and individual contributions.
- 401(k) retirement plan with a competitive company match.
- Access to wellness programs and employee assistance initiatives focused on well-being.
How to Apply
Ready to bring your marketing expertise to a world-renowned brand? Please click on the application link below to submit your resume and cover letter. Tell us why you’re the perfect fit for Virgin Group and how you can contribute to our mission in Cedar Rapids, Iowa. We look forward to reviewing your application!