About Company
The British Broadcasting Corporation (BBC) is the world’s leading public service broadcaster, renowned for delivering impartial news, innovative entertainment, and educational content across multiple platforms globally. While our roots are in the UK, the BBC’s commitment to diverse storytelling and connecting with communities extends worldwide through digital initiatives and partnerships. We are excited to potentially establish a new digital footprint in Terre Haute, seeking a dynamic Social Media Manager to spearhead our local digital engagement efforts and uphold the BBC’s legacy of excellence and trust within the community.
Job Description
Are you a highly creative and strategic social media expert with a passion for storytelling and community building? The BBC is looking for an enthusiastic and experienced Social Media Manager to join our nascent digital presence in Downtown Terre Haute. This is an immediate start opportunity to define and drive our local social media strategy, connecting the BBC’s global mission with the vibrant spirit of Indiana. You will be instrumental in cultivating our online community, enhancing brand visibility, and driving engagement across various social platforms tailored for the Terre Haute audience.
This pivotal role requires a deep understanding of social media trends, a keen eye for compelling content, and the ability to articulate our brand voice with authenticity and integrity. You will be responsible for developing and executing comprehensive social media campaigns, managing daily content calendars, and fostering meaningful interactions with our followers. Your expertise will ensure our digital footprint resonates powerfully with local interests, cultural events, and news relevant to Terre Haute, while aligning with BBC’s esteemed editorial standards of impartiality and accuracy.
As the BBC Social Media Manager for Terre Haute, you will be tasked with identifying key local influencers and potential collaborators, analyzing social media data to optimize performance, and reporting on the effectiveness of your strategies. You will craft engaging posts, stories, and multimedia content that educates, informs, and entertains, all while maintaining the high journalistic and production values associated with the BBC brand. This role involves staying abreast of the latest platform features and algorithm changes, adapting strategies accordingly to maximize reach and engagement. The ideal candidate will thrive in a fast-paced, dynamic environment, possess exceptional written and verbal communication skills, and demonstrate a proven track record of growing social media engagement and reach for reputable organizations. This is a unique chance to shape how one of the world’s most respected media organizations connects with a local community through innovative digital strategies. We expect you to be a proactive self-starter, capable of working independently while seamlessly collaborating with remote teams and leveraging global BBC content for local relevance. Join us in shaping the future of public service broadcasting and digital community engagement in Terre Haute.
Key Responsibilities
- Develop and execute a comprehensive social media strategy tailored for the Terre Haute audience, aligning with BBC brand guidelines.
- Manage daily content planning, creation, scheduling, and publishing across key social media platforms (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok).
- Monitor social media channels for trends, community feedback, and engagement opportunities, responding proactively and professionally.
- Analyze social media performance data, generate insights, and provide regular reports to optimize strategy and demonstrate ROI.
- Collaborate with internal teams (e.g., editorial, marketing, design) to ensure content consistency and amplify key messages.
- Identify and engage with local influencers, community leaders, and relevant organizations to expand reach and foster partnerships.
- Stay informed about the latest social media best practices, platform changes, and emerging technologies to maintain a competitive edge.
Required Skills
- Proven experience as a Social Media Manager or similar role, preferably within a media or public service organization.
- Demonstrable expertise in social media strategy, content creation, community management, and analytics.
- Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
- Exceptional written and verbal communication skills with a strong command of English grammar and style.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.
- Strong understanding of digital marketing principles and audience segmentation.
- Creativity, attention to detail, and a passion for engaging storytelling.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Experience working with a global brand or public service organization.
- Knowledge of Terre Haute's local culture, community, and media landscape.
- Familiarity with SEO principles and how they apply to social media content.
- Basic graphic design or video editing skills for social media content creation.
Perks & Benefits
- Competitive salary and comprehensive benefits package.
- Opportunity to work with a globally recognized and respected brand.
- Professional development and continuous learning opportunities.
- A dynamic and supportive work environment in the heart of Downtown Terre Haute.
- Contribution to meaningful public service broadcasting and community engagement.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your resume and cover letter highlight your relevant experience and explain why you are the ideal candidate to drive the BBC’s social media presence in Terre Haute.