About Company
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. Operating primarily as John Hancock in the United States and Manulife elsewhere, we provide financial advice, insurance, and wealth and asset management solutions for individuals, groups, and institutions. With a rich history spanning over 130 years, Manulife is deeply committed to building a diverse and inclusive workplace where every employee feels valued and empowered to bring their authentic selves to work. Our global reach and strong local presence allow us to make a significant impact on the lives of millions worldwide, fostering financial security and well-being. Join a company that prioritizes innovation, customer satisfaction, and employee growth.
Job Description
As a Marketing Coordinator at Manulife, you will play a pivotal role in supporting our dynamic marketing team based in Anderson, Indiana. We are urgently seeking a highly motivated, detail-oriented, creative, and proactive individual to assist in the planning, execution, and optimization of various marketing campaigns and initiatives. This position is ideal for a passionate professional looking to accelerate their career within a global financial services leader. You will contribute significantly to enhancing brand visibility, engaging effectively with our target audiences, and supporting the broader marketing strategy across diverse channels. Your work will directly impact our ability to connect with clients and deliver on our promise of making decisions easier and lives better. This role offers a unique opportunity to collaborate with cross-functional teams, develop a diverse skill set, and make a tangible impact in a fast-paced, supportive, and forward-thinking environment. You will be instrumental in ensuring seamless communication and coordination across marketing efforts, contributing to our overall success and growth.
Key Responsibilities
- Assist in the development and implementation of comprehensive marketing campaigns, including digital, print, and event-based initiatives.
- Coordinate content creation for various marketing channels, ensuring strict brand consistency and adherence to established guidelines.
- Support social media management activities, including scheduling posts, monitoring engagement, and tracking performance metrics.
- Organize and meticulously maintain marketing materials, collateral, and digital assets, ensuring easy accessibility and up-to-date information.
- Conduct thorough market research and competitive analysis to identify emerging trends, market opportunities, and potential threats.
- Collaborate effectively with sales, product development, and communications teams to ensure fully integrated marketing efforts.
- Track and report on marketing campaign performance, providing actionable insights and data-driven recommendations for optimization.
- Assist with event planning and coordination, encompassing logistics management, vendor relations, and promotional activities.
- Manage email marketing campaigns from concept to execution, including list segmentation, content deployment, and detailed performance analysis.
- Update and maintain the company's website content using a content management system (CMS), ensuring accuracy and relevance.
- Support the creation of marketing presentations and reports for internal and external stakeholders.
Required Skills
- Proven experience (2+ years) in a marketing support role, preferably within financial services or a related regulated industry.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in marketing automation tools and CRM software (e.g., Salesforce, HubSpot).
- Strong organizational skills and an exceptional ability to manage multiple priorities simultaneously.
- Demonstrated ability to manage multiple projects concurrently and consistently meet tight deadlines.
- Familiarity with digital marketing concepts, including SEO, SEM, content marketing, and social media best practices.
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Demonstrated ability to work effectively and collaboratively in a team-oriented environment.
- A strong understanding of brand guidelines and a commitment to maintaining brand consistency across all channels.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
- Experience with graphic design tools (e.g., Adobe Creative Suite) for basic content creation and editing.
- In-depth knowledge of the financial services industry and its unique regulatory environment.
- Hands-on experience with web content management systems (CMS) like WordPress or similar platforms.
- Strong analytical skills with the ability to interpret complex marketing data and generate meaningful reports and insights.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans starting from day one.
- Competitive salary and attractive performance-based bonuses.
- Generous paid time off package, including vacation, sick leave, and company holidays.
- Robust 401(k) retirement plan with a strong company match to help secure your future.
- Extensive opportunities for professional development and clear pathways for career advancement.
- Tuition reimbursement program to support continuous learning and skill enhancement.
- Access to a comprehensive employee assistance program (EAP) and various wellness initiatives.
- Company-paid life and disability insurance for added financial security.
- A truly collaborative, inclusive, and supportive work environment.
- Access to exclusive employee discounts and special deals on a wide range of products and services.
How to Apply
Interested candidates are strongly encouraged to apply by clicking the link below. Please submit your detailed resume and a compelling cover letter outlining your qualifications, relevant experience, and why you are the ideal candidate for this urgent Marketing Coordinator role at Manulife. We appreciate all applications; however, only those candidates selected for an interview will be contacted.