About Company
Sq/Ft is a cherished independent retailer located in the heart of Downtown Decatur, Georgia. We curate a unique collection of home goods, gifts, and lifestyle products, fostering a vibrant shopping experience both in our physical store and through our growing online presence. At Sq/Ft, we believe in the power of thoughtful design, quality craftsmanship, and exceptional customer service. We are committed to enriching our community and providing our customers with distinct items that bring joy and style to their lives. As we continue to expand our digital footprint and enhance our e-commerce operations, we are seeking a passionate and skilled Digital Marketing Specialist to drive our online success and connect with a broader audience.
Job Description
Are you a results-driven digital marketing professional with a deep understanding of the Shopify ecosystem? Sq/Ft is looking for a talented and enthusiastic Shopify Digital Marketing Specialist to join our team for an immediate start. In this pivotal role, you will be instrumental in enhancing our online visibility, driving traffic to our Shopify store, and converting visitors into loyal customers. You will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across various channels, ensuring alignment with our brand identity and business objectives.
This position requires a hands-on approach to managing all aspects of our online marketing efforts, from search engine optimization (SEO) and paid search (SEM) to engaging social media campaigns, effective email marketing sequences, and strategic content creation. You will analyze market trends, consumer behavior, and campaign performance to identify opportunities for growth and continuous improvement. We are looking for someone who is not only proficient in digital marketing tools and strategies but also possesses a creative mindset and a genuine passion for retail and e-commerce. If you thrive in a dynamic environment, love to see your efforts translate into measurable results, and are eager to contribute to the success of a beloved local business with a global reach, we encourage you to apply. Join Sq/Ft and help us tell our story and grow our community, one click at a time.
Key Responsibilities
- Develop, execute, and manage comprehensive digital marketing campaigns across SEO, SEM, social media, email, and display advertising channels, with a strong focus on the Shopify platform.
- Optimize our Shopify store for search engines (SEO) to improve organic search rankings and drive qualified traffic.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve conversion targets.
- Create engaging and relevant content for our website, blog, social media, and email marketing efforts, aligning with brand voice and marketing goals.
- Plan and execute email marketing campaigns, including list segmentation, A/B testing, and performance analysis, using platforms integrated with Shopify.
- Monitor, analyze, and report on the performance of all digital marketing activities using Google Analytics, Shopify analytics, and other relevant tools.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with the in-store team to ensure consistent brand messaging and promotional alignment across all channels.
- Stay up-to-date with the latest digital marketing trends, best practices, and Shopify platform updates.
Required Skills
- 3+ years of experience in digital marketing, with a significant focus on Shopify e-commerce platforms.
- Proven expertise in SEO/SEM, including keyword research, content optimization, and link building.
- Proficiency in managing paid ad campaigns on platforms like Google Ads and social media (Facebook, Instagram).
- Strong understanding of email marketing best practices and experience with email marketing platforms (e.g., Klaviyo, Mailchimp).
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Experience with Google Analytics and other web analytics tools.
- Solid content creation and copywriting skills.
- Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) for creating marketing assets.
- Familiarity with A/B testing methodologies and conversion rate optimization (CRO) techniques.
- A passion for home goods, gifts, and lifestyle products.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Health, dental, and vision insurance options.
- Paid time off and holidays.
- Generous employee discount on all Sq/Ft merchandise.
- Opportunities for professional development and continuous learning.
- A creative and collaborative work environment in the heart of Downtown Decatur.
- Contribution to a growing local business with a strong community presence.
How to Apply
Ready to take your digital marketing career to the next level with a dynamic and beloved local business? We encourage you to click the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role at Sq/Ft. We look forward to reviewing your application!