About Company
Zurich Insurance Group is a leading multi-line insurer serving customers in global and local markets. With about 56,000 employees, it provides a wide range of property and casualty, life insurance products and services in more than 210 countries and territories. Zurich is committed to helping its customers understand and protect themselves from risk, offering insights and solutions to navigate an increasingly complex world. Established in 1872, Zurich is headquartered in Zurich, Switzerland, and has built a strong reputation for reliability, customer focus, and innovation. The company fosters an inclusive and diverse work environment where employees are empowered to grow, develop, and make a significant impact. We are driven by a purpose to create a brighter future for our customers, partners, and communities. Joining Zurich means becoming part of a global team that values collaboration, excellence, and social responsibility, contributing to a secure and sustainable future for all.
Job Description
Are you a dynamic and proactive marketing professional ready to make an immediate impact? Zurich Insurance Group is seeking a highly motivated Marketing Officer to join our vibrant marketing team in Zurich. This is an exceptional opportunity for an individual with a passion for crafting compelling messages, executing successful campaigns, and contributing to the growth of a global leader in financial services. In this crucial role, you will be instrumental in supporting the development and execution of marketing strategies across various channels, helping us connect with our diverse customer base and strengthen our brand presence. You will work closely with cross-functional teams, including sales, product development, and digital marketing, to ensure integrated and effective communication efforts that resonate with our target audiences. We are looking for someone who is not only detail-oriented but also possesses a creative flair, a strategic mindset, and excellent communication skills. Your work will directly contribute to shaping how Zurich engages with its audience, enhances customer experience, and achieves its core business objectives. This position requires an individual who is eager to learn, adapt, and thrive in a fast-paced environment, leveraging data-driven insights to optimize performance and drive continuous improvement across all marketing initiatives. If you are seeking a challenging yet rewarding role where your contributions are valued, and your career growth is supported within a world-renowned organization known for its commitment to excellence and employee development, we encourage you to apply. This role offers a unique platform to develop your skills, expand your professional network, and make a tangible difference in a dynamic global company.
Key Responsibilities
- Assist in the planning, development, and execution of integrated marketing campaigns across digital, print, and event channels.
- Contribute to content creation, including drafting compelling copy for marketing materials, website updates, social media posts, and email newsletters.
- Coordinate with internal stakeholders and external agencies to ensure timely delivery of marketing assets and adherence to brand guidelines.
- Monitor and report on campaign performance, utilizing analytics tools to provide insights and recommend optimizations for future campaigns.
- Support market research activities to identify customer needs, emerging market trends, and competitive landscapes.
- Manage and maintain marketing collateral, ensuring all materials are up-to-date, compliant, and easily accessible to relevant teams.
- Organize and support internal and external marketing events, workshops, and webinars, ensuring seamless execution.
- Assist in managing the marketing budget and tracking expenses meticulously to ensure fiscal responsibility.
- Ensure all marketing activities comply with relevant industry regulations and internal company policies.
- Collaborate effectively with the sales team to develop sales enablement tools and materials that support their objectives.
Required Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 years of demonstrable experience in a marketing role, preferably within financial services or a regulated industry.
- Proficiency in German and English, both written and verbal, is essential for communication in the Swiss market.
- Proven experience with digital marketing channels, including SEO, SEM, social media management, and email marketing platforms.
- Strong content creation and exceptional copywriting skills with a keen eye for detail.
- Excellent project management and organizational abilities, capable of managing multiple priorities.
- Analytical mindset with the ability to interpret data, derive actionable insights, and make data-driven decisions.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other standard office productivity tools.
Preferred Qualifications
- Master's degree in Marketing or a related field.
- Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot).
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) for basic content creation.
- In-depth knowledge of the Swiss financial market and insurance products.
- Additional language skills, particularly French or Italian, would be an advantage.
- Certification in digital marketing or project management methodologies.
Perks & Benefits
- Competitive salary and performance-based bonuses to reward your contributions.
- Comprehensive health and wellness programs for you and your family.
- Generous pension scheme and an attractive employee share purchase program.
- Flexible working arrangements and a hybrid work model to support work-life balance.
- Extensive opportunities for continuous professional development and career growth within a global organization.
- Access to a global network of experts, mentorship programs, and internal training resources.
- Subsidized public transportation and discounted insurance products.
- Modern, collaborative office environment in a prime Zurich location.
- Employee assistance programs and mental health support services.
- Paid time off for volunteering and community involvement initiatives.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their comprehensive resume and a compelling cover letter. Please ensure your application highlights your relevant experience, proficiency in German and English, and why you are the ideal candidate for this immediate start Marketing Officer role at Zurich Insurance Group.