About Company
Procter & Gamble (P&G) is one of the world’s largest consumer goods companies, dedicated to improving the lives of consumers worldwide. For over 180 years, P&G has built a portfolio of trusted, quality brands that are household names, from Tide and Pampers to Gillette and Crest. We operate in over 70 countries, serving approximately 5 billion people globally. Our commitment to innovation, sustainability, and making a positive impact on society is at the core of everything we do. At P&G, we believe in building strong brands through deep consumer understanding, scientific excellence, and creative marketing. We foster a culture of leadership development, offering unparalleled opportunities for growth, learning, and making a tangible difference from day one. Join P&G and be part of a team that shapes the future of everyday life.
Job Description
Are you a highly motivated and analytical individual with a passion for building brands and understanding consumers? Procter & Gamble is looking for a dynamic Brand Associate to join our team in Barrie, Ontario. This is an exciting opportunity to contribute to the strategic development and execution of marketing initiatives for one of P&G’s iconic brands. As a Brand Associate, you will play a crucial role in supporting the Brand Manager in various aspects of brand management, including market analysis, campaign development, and performance tracking. You will gain hands-on experience in a fast-paced, innovative environment, collaborating with cross-functional teams such as R&D, Sales, Finance, and Communications to deliver superior consumer experiences.
This role offers a unique chance to dive deep into consumer insights, competitive landscapes, and brand strategy, translating data into actionable plans that drive business growth. You will be instrumental in the planning and execution of marketing campaigns, digital content, and promotional activities. P&G is committed to your development, providing a robust learning environment with mentorship and training programs designed to accelerate your career. We are seeking someone who is eager to learn, takes initiative, possesses strong analytical skills, and thrives in a collaborative setting. If you’re ready to make an impact on brands that touch millions of lives every day, we encourage you to apply and embark on a rewarding career journey with P&G.
Key Responsibilities
- Assist in the development and execution of brand strategies and marketing plans.
- Conduct market research and competitive analysis to identify consumer trends and opportunities.
- Support the Brand Manager in managing product portfolios, including new product launches and lifecycle management.
- Collaborate with internal teams (e.g., Sales, R&D, Finance, Media) to ensure alignment and effective execution of initiatives.
- Analyze sales data, market share, and consumer feedback to track brand performance and provide actionable insights.
- Contribute to the creation of marketing materials, digital content, and promotional campaigns.
- Manage project timelines, budgets, and external agency relationships.
- Prepare presentations and reports for internal stakeholders on brand performance and strategic recommendations.
Required Skills
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Strong analytical and problem-solving skills, with the ability to interpret data and generate insights.
- Excellent communication and interpersonal skills, both written and verbal.
- Proven ability to work effectively in a team-oriented, collaborative environment.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Demonstrated ability to manage multiple projects and priorities concurrently.
- Passion for consumer goods and brand building.
Preferred Qualifications
- Previous internship or co-op experience in marketing or brand management.
- Familiarity with market research tools and methodologies.
- Experience with digital marketing platforms and analytics.
- Master's degree in Business Administration (MBA) or Marketing.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Competitive salary and performance-based bonuses.
- Generous paid time off and flexible work arrangements.
- Company-matched retirement savings plan.
- Parental leave and family support programs.
- Access to a wide range of learning and development resources.
- Employee discount programs on P&G products.
- Opportunities for global career growth and relocation.
- On-site fitness facilities or wellness programs.
How to Apply
Interested candidates are encouraged to apply by clicking the link below. Please ensure your resume and cover letter clearly highlight your relevant experience and qualifications for this role. We thank all applicants for their interest, however, only those selected for an interview will be contacted.