About Company
At PepsiCo, we believe in the power of iconic brands to delight consumers and make a meaningful impact. As a global leader in the convenient foods and beverages sector, PepsiCo operates across more than 200 countries and territories, touching billions of consumers. Our portfolio includes a wide range of beloved brands, including Lay’s, Doritos, Quaker, Gatorade, Tropicana, and, of course, Pepsi. We are committed to Building a Better World by making delicious foods and beverages responsibly, striving for positive environmental and social impact, and fostering an inclusive workplace where every voice is heard. Innovation, sustainability, and a passion for winning are at the heart of everything we do. Join PepsiCo and become part of a team dedicated to pushing boundaries, creating memorable experiences, and shaping the future of consumer goods.
Job Description
Are you a recent graduate or an ambitious individual eager to launch your career in the dynamic world of marketing? PepsiCo is seeking a driven and enthusiastic Entry Level Marketing Associate to join our vibrant team in Edmonton, Alberta. This is an unparalleled opportunity to work with some of the world’s most recognizable and cherished brands, contributing to marketing strategies that reach millions of consumers daily. As a Marketing Associate, you will be an integral part of our brand team, gaining hands-on experience in various facets of the marketing lifecycle, from concept development and execution to market analysis and performance reporting. You will collaborate closely with cross-functional teams, including sales, R&D, and insights, to ensure our campaigns are impactful, relevant, and resonate with our diverse consumer base across Canada.
This entry-level role is designed to provide a comprehensive foundation in consumer goods marketing. You will support the development and implementation of integrated marketing campaigns, assist in market research to identify consumer trends and competitive landscapes, and contribute to the strategic planning process for new product launches and brand activations. We are looking for someone who is not afraid to bring fresh ideas to the table, has a keen eye for detail, and possesses a strong analytical mindset. If you thrive in a fast-paced environment, are passionate about consumer brands, and are committed to continuous learning and growth, this is the perfect stepping stone to a rewarding career at PepsiCo. You’ll have access to extensive training programs, mentorship opportunities, and a clear path for professional development within a global powerhouse. Come help us continue to shape the future of taste and convenience!
Key Responsibilities
- Assist in the development and execution of integrated marketing campaigns across various channels (digital, in-store, experiential).
- Conduct market research and analysis to identify consumer insights, competitive activities, and emerging trends.
- Support brand managers in the creation of marketing materials, presentations, and internal communications.
- Collaborate with sales teams to ensure alignment of marketing initiatives with commercial objectives.
- Monitor and report on campaign performance, analyzing key metrics and providing actionable recommendations.
- Help manage marketing budgets, tracking expenditures and ensuring compliance with financial guidelines.
- Coordinate with external agencies and vendors for campaign delivery and asset creation.
- Participate in brainstorming sessions for new product development, brand strategy, and promotional activities.
- Support the planning and execution of trade marketing initiatives and consumer promotions.
Required Skills
- Strong verbal and written communication skills.
- Excellent analytical and problem-solving abilities.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to work effectively in a team-oriented and fast-paced environment.
- Strong organizational skills with an ability to manage multiple priorities.
- Demonstrated enthusiasm for marketing and consumer brands.
- Eagerness to learn and adapt to new challenges.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Previous internship or co-op experience in marketing, sales, or a related business function.
- Familiarity with digital marketing platforms and social media best practices.
- Basic understanding of market research methodologies.
- Experience with project management tools or methodologies.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan (e.g., RRSP/401k match).
- Generous paid time off and holidays.
- Opportunities for professional development, training, and mentorship.
- Employee assistance programs.
- Product discounts on PepsiCo brands.
- A dynamic, inclusive, and collaborative work environment.
- Career growth and advancement opportunities within a global organization.
How to Apply
To seize this exciting opportunity and become a part of the PepsiCo family, please click on the application link below. Ensure your resume and cover letter highlight your relevant skills and passion for marketing. We look forward to reviewing your application and exploring how you can contribute to our success.