About Company
Choppies Enterprises Limited is a leading fast-moving consumer goods (FMCG) retailer headquartered in Botswana, with a significant footprint across Southern Africa. Established with a vision to provide quality products at affordable prices, Choppies has grown into a household name, synonymous with convenience, variety, and community engagement. We operate a vast network of supermarkets and hypermarkets, serving millions of customers daily. Our commitment extends beyond just retail; we are dedicated to fostering economic growth, creating employment opportunities, and contributing positively to the communities we serve. At Choppies, we pride ourselves on a vibrant corporate culture that values innovation, customer satisfaction, and employee development. Join a dynamic team that is at the forefront of the retail industry, constantly evolving to meet the demands of a diverse customer base and uphold our reputation for excellence.
Job Description
Choppies Enterprises Limited, a leading fast-moving consumer goods (FMCG) retailer in Botswana and across Southern Africa, is seeking a dynamic and highly motivated individual to join our vibrant team as an Entry Level Sales and Marketing Officer. This is an exceptional opportunity for an enthusiastic individual eager to kickstart their career in the exciting world of retail sales and marketing. At Choppies, we are committed to nurturing talent and providing a platform for growth and development. We believe in empowering our employees to make a tangible impact on our brand’s presence and customer engagement within the competitive retail landscape.
As an Entry Level Sales and Marketing Officer, you will play a crucial supportive role in implementing our marketing strategies and driving sales initiatives. You will work closely with experienced professionals, gaining invaluable hands-on experience in various aspects of retail marketing, including market research, promotional campaigns, brand communication, and customer relations. This role is perfect for someone who is a quick learner, possesses excellent communication skills, and has a genuine passion for understanding consumer behavior and influencing purchasing decisions. You will contribute to creating impactful campaigns that resonate with our diverse customer base, ensuring Choppies remains the preferred shopping destination for millions. Your dedication will directly contribute to our efforts in expanding market share and enhancing our brand image. We are looking for someone who is not afraid to bring new ideas to the table, and who is eager to learn from every experience. This role demands a proactive approach, an eye for detail, and a strong commitment to achieving targets. You will be instrumental in collecting feedback, analyzing market trends, and assisting in the development of strategies that keep Choppies at the forefront of retail innovation. Join us and be a part of a company that values hard work, creativity, and a customer-centric approach. Your journey with Choppies will be filled with opportunities to grow, learn, and contribute to a legacy of success. We offer a stimulating environment where your contributions are recognized and rewarded, paving the way for a successful career path in the retail sector.
This role is based at our Gaborone International Commerce Park office, offering a collaborative and engaging work environment where you can learn from industry leaders. We pride ourselves on our diverse and inclusive culture, where every voice is heard, and every effort is appreciated. If you are ready to embark on a challenging yet rewarding career, and contribute to a proudly Botswana-born brand with regional aspirations, we encourage you to apply. We are excited to welcome a new talent to our family and provide them with the tools and mentorship needed to thrive.
Key Responsibilities
- Assist in the development and implementation of marketing campaigns and promotional activities.
- Conduct market research to identify customer needs and market trends.
- Support the sales team in achieving targets by providing marketing materials and intelligence.
- Maintain and update customer databases, assisting with customer relationship management.
- Help organize and attend promotional events, trade shows, and community outreach programs.
- Monitor social media and online platforms for brand mentions and customer feedback.
- Prepare reports on marketing campaign effectiveness and sales performance.
- Collaborate with internal teams (e.g., product development, operations) to ensure consistent brand messaging.
- Learn and apply best practices in digital marketing, including email campaigns and content creation.
- Perform administrative tasks to support the sales and marketing department.
Required Skills
- Excellent verbal and written communication skills in English.
- Basic understanding of sales and marketing principles.
- Strong interpersonal skills and a customer-focused approach.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and as part of a team.
- High level of enthusiasm, creativity, and a proactive attitude.
- Strong organizational skills and attention to detail.
- Ability to learn quickly and adapt to new challenges.
Preferred Qualifications
- A Diploma or Bachelor's Degree in Marketing, Business Administration, or a related field.
- Prior internship or volunteer experience in a sales or marketing environment.
- Familiarity with social media platforms for business use.
- Knowledge of local market dynamics in Botswana.
Perks & Benefits
- Competitive entry-level salary.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and career growth.
- Mentorship from experienced industry professionals.
- A dynamic and supportive work environment.
- Employee discounts on Choppies products.
- Contribution to a leading national brand with regional presence.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please ensure your CV and cover letter highlight your enthusiasm for this entry-level role and how your skills align with our requirements. We look forward to reviewing your application and potentially welcoming you to the Choppies family!