About Company
Google is a global technology leader dedicated to improving the lives of billions through its innovative products and services. From search to cloud computing, artificial intelligence to autonomous vehicles, Google is at the forefront of technological advancement. We foster a culture of creativity, collaboration, and continuous learning, empowering our employees to tackle complex challenges and make a real impact on the world. Joining Google means becoming part of a diverse and dynamic team that’s constantly pushing the boundaries of what’s possible, striving to organize the world’s information and make it universally accessible and useful. We are committed to diversity, equity, and inclusion, believing that a variety of perspectives enriches our work and helps us build better products for everyone. At Google, you’ll find unparalleled opportunities for growth, mentorship, and the chance to contribute to projects that resonate across continents, shaping the future of information and technology.
Job Description
Are you a data-driven digital marketing maestro with a passion for leveraging the power of Google’s platforms to achieve outstanding results? Google is urgently seeking a highly motivated and experienced Digital Marketing Specialist to join our vibrant team in Colorado Springs. In this critical role, you will be instrumental in developing, implementing, and optimizing comprehensive digital marketing strategies across various Google channels, including Google Ads (Search, Display, Video, Shopping), Google Analytics, and other proprietary tools.
You will be responsible for managing campaigns from inception to analysis, focusing on driving measurable outcomes such as lead generation, brand awareness, customer acquisition, and engagement. This position requires a deep understanding of SEO best practices, SEM strategies, content marketing principles, and conversion rate optimization (CRO). You will work closely with cross-functional teams, including product development, sales, and content creators, to ensure marketing efforts are aligned with business objectives and deliver a cohesive brand message.
As a Google Digital Marketing Specialist, you will continuously monitor market trends, competitor activities, and emerging technologies to identify new opportunities and refine existing strategies. Your analytical prowess will be key in interpreting complex data, generating actionable insights, and presenting performance reports to stakeholders. We are looking for someone who thrives in a fast-paced environment, possesses strong problem-solving skills, and is adept at managing multiple projects simultaneously while maintaining a keen eye for detail. This is an exciting opportunity to contribute to Google’s mission by enhancing our digital presence and driving impactful marketing initiatives directly from our Colorado Springs location. If you are ready to make a significant impact with one of the world’s leading technology companies, we encourage you to apply today. Your expertise will directly influence how our products and services reach and resonate with our global audience, making a tangible difference in our market presence and user engagement.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across Google Ads (Search, Display, Video, Shopping).
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to optimize campaign performance.
- Monitor, analyze, and report on campaign performance, utilizing Google Analytics and other data visualization tools to identify trends and actionable insights.
- Manage campaign budgets, ensuring efficient allocation and maximum ROI.
- Collaborate with internal teams (product, sales, content) to align marketing strategies with broader business goals.
- Perform A/B testing on ad copy, landing pages, and creatives to continuously improve conversion rates and user experience.
- Stay abreast of the latest digital marketing trends, algorithm updates, and best practices, especially within the Google ecosystem.
- Provide strategic recommendations for optimizing content, website structure, and other digital assets for SEO.
- Prepare and present performance reports and strategic recommendations to stakeholders.
Required Skills
- 3+ years of hands-on experience in digital marketing, with a strong focus on Google Ads and Google Analytics.
- Proven track record of managing and optimizing large-scale Google Ads campaigns with measurable results.
- Expertise in Search Engine Optimization (SEO) principles and implementation.
- Proficiency in data analysis and reporting tools, including Google Analytics and Google Data Studio.
- Strong understanding of conversion rate optimization (CRO) techniques.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
- Google Ads Certifications (Search, Display, Video).
- Experience with other digital marketing platforms (e.g., social media advertising, email marketing).
- Familiarity with CRM systems and marketing automation tools.
- Master's degree in a relevant field.
- Experience working in a large-scale technology company or agency environment.
Perks & Benefits
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning.
- On-site fitness centers and wellness programs (where applicable).
- Employee assistance programs.
- Parental leave and family support benefits.
- Access to Google's innovative tools and technologies.
- Collaborative and inclusive work environment.
How to Apply
Ready to make your mark at Google? We encourage all qualified candidates to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience and achievements in digital marketing.