About Company
Walmart Inc. is a leading global retailer with a mission to help people save money and live better. Operating thousands of stores and e-commerce websites worldwide, Walmart is constantly innovating to meet the evolving needs of its customers. Our commitment extends beyond providing everyday low prices; we are dedicated to creating a seamless shopping experience across all channels, from in-store to online. In today’s dynamic retail landscape, our digital presence is paramount, driving growth and connecting us with millions of customers daily. We foster a culture of innovation, collaboration, and continuous learning, empowering our associates to make a significant impact on our business and the communities we serve. Joining Walmart means becoming part of a team that is redefining the future of retail, leveraging cutting-edge technology and strategic marketing to enhance customer engagement and expand our digital footprint.
Job Description
Walmart is seeking an enthusiastic and results-driven Shopify Marketing Coordinator to join our dynamic marketing team in Louisville, Kentucky. In this pivotal role, you will be instrumental in enhancing our digital marketing efforts, focusing on strategies that drive engagement, traffic, and conversions for our various e-commerce initiatives, particularly those leveraging or inspired by platforms like Shopify. While Walmart operates its proprietary large-scale e-commerce platform, we value expertise in best-in-class e-commerce tools and strategies, and this role specifically seeks a professional with a deep understanding of the Shopify ecosystem’s marketing principles and capabilities to apply them within our broader digital strategy.
As a Shopify Marketing Coordinator, you will play a crucial role in managing and optimizing online campaigns, ensuring a seamless and compelling customer journey from discovery to purchase. You will be responsible for executing diverse digital marketing activities, including SEO optimization, content marketing, email campaigns, social media management, and paid advertising, all with an e-commerce-first mindset. This position requires a creative thinker with strong analytical skills, capable of translating data into actionable insights to improve campaign performance. You’ll collaborate closely with cross-functional teams, including product development, sales, and analytics, to align marketing strategies with business objectives. If you’re passionate about e-commerce, thrive in a fast-paced environment, and are eager to contribute to the digital transformation of a global retail leader, we encourage you to apply. This is an exciting opportunity to leverage your Shopify marketing expertise within a vast and impactful organization, helping shape how millions of customers discover and interact with Walmart’s online offerings.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies with a strong focus on e-commerce principles, inspired by the Shopify ecosystem.
- Execute and optimize SEO strategies, including keyword research, on-page optimization, and technical SEO audits to improve organic search rankings and traffic.
- Plan and manage email marketing campaigns, including list segmentation, content creation, A/B testing, and performance analysis, ensuring high engagement and conversion rates.
- Manage social media marketing efforts across various platforms, developing engaging content and community management strategies.
- Coordinate and monitor paid advertising campaigns (e.g., Google Ads, social media ads), optimizing for ROI and key performance indicators (KPIs).
- Analyze website performance, campaign data, and user behavior using analytics tools (e.g., Google Analytics) to identify trends and provide actionable insights.
- Collaborate with content creators and designers to produce high-quality, conversion-focused marketing materials.
- Stay up-to-date with the latest e-commerce trends, digital marketing best practices, and platform updates, particularly within the Shopify landscape.
- Assist in the development and execution of promotions, sales, and new product launches across digital channels.
- Provide regular reports on marketing performance, highlighting successes, challenges, and recommendations for improvement.
- Work closely with internal stakeholders to ensure brand consistency and alignment across all marketing efforts.
Required Skills
- 3+ years of experience in digital marketing, with a focus on e-commerce.
- Proven experience with Shopify or similar e-commerce platforms (e.g., Magento, BigCommerce) and their marketing functionalities.
- Strong understanding of SEO best practices and experience with SEO tools (e.g., SEMrush, Ahrefs).
- Proficiency in managing and optimizing paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads).
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud).
- Familiarity with Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a collaborative team.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
- Certification in Google Ads or Google Analytics.
- Experience with A/B testing and conversion rate optimization (CRO).
- Basic knowledge of HTML/CSS for email and website content customization.
- Experience in retail or consumer goods industry.
- Portfolio demonstrating successful digital marketing campaigns.
- Understanding of user experience (UX) and customer journey mapping in e-commerce.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company match.
- Paid time off, including vacation, sick leave, and holidays.
- Associate discount program on Walmart products and services.
- Opportunities for professional development and career growth.
- Access to a wide range of learning resources and training programs.
- Employee assistance program.
- A vibrant and inclusive work environment.
How to Apply
To apply for the Shopify Marketing Coordinator position, please click on the application link below. You will be redirected to the Walmart careers portal where you can submit your resume and cover letter. Ensure your application highlights your relevant e-commerce marketing experience and your understanding of platforms like Shopify. We look forward to reviewing your application!