About Company
Mascom Wireless Botswana is a leading mobile telecommunications provider, committed to connecting people and businesses across the nation. Since its inception, Mascom has been at the forefront of technological innovation, offering a wide array of services including voice, data, and value-added solutions to millions of customers. We pride ourselves on our robust network infrastructure, customer-centric approach, and significant contributions to the digital transformation of Botswana. At Mascom, we believe in fostering a dynamic and inclusive work environment where creativity, collaboration, and professional growth are highly valued. Join our team and be part of a company that is not just building a network, but building futures.
Job Description
Are you a social media maestro with a passion for storytelling and community building? Mascom Wireless Botswana is seeking a talented and innovative Social Media Manager to join our vibrant marketing team. In this pivotal role, you will be responsible for developing, implementing, and managing our social media strategy across various platforms to enhance our brand presence, engage our audience, and drive customer acquisition and retention. This is a unique opportunity for a dynamic individual who thrives in a fast-paced environment and possesses the ability to adapt to evolving digital trends.
As our Social Media Manager, you will be the voice of Mascom online, crafting compelling content that resonates with our diverse customer base. You will manage daily operations of all social media channels, including content creation, scheduling, publishing, and performance analysis. Your expertise will be crucial in identifying emerging social media trends and integrating them into our strategy to maintain Mascom’s position as a digital leader. We are looking for someone who can not only manage our existing platforms but also identify and strategize for new opportunities to connect with our audience.
This role requires a blend of creative flair, strategic thinking, and analytical prowess. You will work closely with marketing, customer service, and product teams to ensure a cohesive brand message across all touchpoints. Your ability to understand analytics and translate data into actionable insights will be key to optimizing our campaigns and achieving our marketing objectives. Furthermore, we value flexibility and work-life balance, which is why this position offers flexible hours, allowing you to manage your schedule effectively while delivering exceptional results. If you are passionate about digital communication, possess an innate understanding of social media dynamics, and are eager to make a significant impact on a leading telecommunications brand, we encourage you to apply. Be part of a team that keeps Botswana connected and informed!
Key Responsibilities
- Develop, implement, and manage Mascom's social media strategy in alignment with overall marketing goals.
- Create, curate, and manage engaging content (text, image, video) for all social media platforms (Facebook, X/Twitter, Instagram, LinkedIn, YouTube, etc.).
- Plan and execute social media campaigns, including paid promotions, contests, and interactive initiatives.
- Monitor, analyze, and report on social media performance using appropriate analytics tools, translating insights into actionable recommendations.
- Engage with the online community, respond to comments and messages, and manage Mascom's online reputation.
- Collaborate with internal teams (marketing, PR, customer service, product development) to ensure brand consistency and integrated campaigns.
- Identify and interpret emerging social media trends, tools, and best practices to keep Mascom at the forefront of digital communication.
- Conduct competitor analysis and stay updated on industry developments.
- Oversee social media budget and allocate resources effectively.
- Develop and enforce social media guidelines and policies.
Required Skills
- Proven work experience as a Social Media Manager or similar role.
- Excellent knowledge of various social media platforms, algorithms, and best practices.
- Solid understanding of social media KPIs and web analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics).
- Ability to create engaging visual and written content.
- Strong verbal and written communication skills in English.
- Creative thinking and problem-solving abilities.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to work independently and collaboratively in a fast-paced, flexible environment.
- Strong organizational and time management skills.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop) for basic content creation.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience in the telecommunications industry.
- Familiarity with SEO principles and how they apply to social media content.
- Knowledge of local Botswana culture and social media trends.
- Experience with community management and crisis communication on social media.
Perks & Benefits
- Competitive salary package.
- Flexible working hours to promote work-life balance.
- Opportunity to work with a leading telecommunications company in Botswana.
- Professional development and growth opportunities.
- Dynamic and collaborative work environment.
- Health and wellness programs.
- Company-sponsored social events.
- Employee discounts on Mascom products and services.
How to Apply
Interested candidates who meet the above requirements are invited to submit their application. Please ensure your CV and a cover letter detailing your relevant experience and why you are the ideal candidate for this role are attached. We encourage you to click on the application link below to apply for the job. Only shortlisted candidates will be contacted for an interview.