About Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution of social technology. We are constantly innovating to bring the world closer together and enrich lives through groundbreaking products and services. Join us in shaping the future of digital connection and experience.
Job Description
We are seeking an experienced and data-driven Facebook Ads Analyst to join our dynamic marketing team in Boise, Idaho. In this role, you will be instrumental in optimizing our Facebook advertising campaigns to drive maximum ROI and achieve key business objectives. You will be responsible for the end-to-end management of various campaigns, from strategy development and audience segmentation to bid management, creative testing, and performance reporting. This is a critical position for an analytical mind with a passion for digital marketing and a proven track record of success in paid social media. You will work closely with cross-functional teams, including creative, content, and sales, to ensure our advertising efforts are aligned with broader marketing strategies. The ideal candidate will possess a deep understanding of the Facebook Ads ecosystem, including Facebook Business Manager, Ads Manager, and pixel implementation, alongside strong analytical skills to translate complex data into actionable insights. Your expertise will directly influence our growth strategies and brand presence across Meta’s platforms.
Key Responsibilities
- Develop, implement, and manage high-performing Facebook and Instagram advertising campaigns across various objectives (e.g., brand awareness, lead generation, conversions).
- Conduct in-depth audience research and segmentation to identify target demographics and optimize ad targeting strategies.
- Perform continuous A/B testing on ad creatives, copy, landing pages, and audience segments to improve campaign performance.
- Monitor campaign budgets, pacing, and bids daily to ensure efficient spend and maximize ROI.
- Analyze campaign data using Facebook Ads Manager and other analytics tools, providing detailed performance reports and actionable recommendations.
- Collaborate with creative teams to develop compelling ad visuals and copy that resonate with target audiences.
- Stay up-to-date with the latest Facebook advertising trends, platform updates, and best practices.
- Ensure proper Facebook Pixel implementation and event tracking for accurate data collection and reporting.
- Identify opportunities for campaign optimization, scalability, and new growth initiatives.
- Present campaign insights, strategies, and results to internal stakeholders.
Required Skills
- 3+ years of hands-on experience managing Facebook/Instagram advertising campaigns.
- Proficiency with Facebook Business Manager, Ads Manager, and Audience Insights.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent understanding of digital marketing principles and paid social media best practices.
- Demonstrated experience with A/B testing methodologies and optimization techniques.
- Solid understanding of marketing funnels and customer journey mapping.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Strong communication and presentation skills, both written and verbal.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- Experience with other paid social platforms (e.g., TikTok, Pinterest, LinkedIn).
- Familiarity with marketing attribution models and cross-channel reporting.
- Experience working with large advertising budgets.
- Meta Blueprint certification.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and holidays.
- 401(k) matching and robust retirement planning.
- Life insurance and disability coverage.
- Wellness programs and fitness reimbursements.
- Employee assistance program.
- Opportunities for professional development and continuous learning.
- Dynamic and inclusive work environment.
How to Apply
Interested candidates are encouraged to click the application link below to submit their resume and cover letter. Please highlight your experience with Facebook Ads and specific campaign achievements.