About Company
The Sandler Center for the Performing Arts is a world-class performance venue located in the heart of Virginia Beach. Dedicated to presenting a diverse range of artistic and cultural experiences, we serve as a vibrant hub for music, dance, theater, and community events. Since its grand opening, the Sandler Center has been committed to enriching the cultural landscape of the Hampton Roads region, hosting renowned national and international artists, as well as showcasing local talent. We pride ourselves on offering exceptional entertainment in an intimate and acoustically superior setting, fostering a passion for the arts within our community. Our team is passionate, dynamic, and dedicated to creating unforgettable experiences for every patron who walks through our doors, ensuring that every performance is a memorable occasion.
Job Description
Are you a social media maestro with a deep passion for music and live entertainment? The Sandler Center for the Performing Arts is seeking a dynamic and creative Social Media Coordinator to elevate our digital presence and connect with our diverse audience. In this pivotal role, you will be the voice of our music programming across all social channels, crafting compelling content that excites, engages, and converts. You’ll be instrumental in promoting upcoming concerts, musical performances, and special events, leveraging your expertise to build buzz and drive ticket sales. This isn’t just about posting; it’s about storytelling, community building, and strategically positioning the Sandler Center as the premier destination for musical experiences in Virginia Beach. You’ll work closely with our marketing and programming teams to develop innovative campaigns, analyze performance, and continuously optimize our strategy to reach music lovers far and wide. If you thrive in a fast-paced environment, possess an eye for engaging visuals, and have an unwavering enthusiasm for music, we invite you to orchestrate our social media success. Join us and help amplify the magic of live music, reaching new audiences and deepening connections with our existing patrons. You will play a crucial role in shaping our online narrative, celebrating the artists who grace our stage, and ensuring the enduring vibrancy of the performing arts in our community. Your creativity and strategic thinking will directly contribute to our mission of delivering exceptional cultural experiences.
Key Responsibilities
- Develop and implement comprehensive social media strategies specifically for music events, concerts, and musical performances.
- Create, curate, and manage engaging multimedia content (text, image, video, stories, reels) tailored for each social media platform (Facebook, Instagram, X/Twitter, YouTube, TikTok, LinkedIn).
- Schedule and publish daily posts, updates, and announcements related to upcoming music events, artist spotlights, and behind-the-scenes content.
- Monitor social media channels for trends, audience sentiment, and performance metrics, providing regular reports and actionable insights.
- Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner, fostering a positive brand image.
- Collaborate with the marketing, programming, and box office teams to ensure consistent messaging and promotional efforts for all music-related content.
- Plan and execute paid social media campaigns to increase reach, engagement, and ticket sales for specific musical events.
- Track and analyze social media campaign performance using analytics tools, identifying areas for improvement and optimizing future strategies.
- Stay up-to-date with the latest social media best practices, platform changes, and emerging trends in music promotion and digital marketing.
- Assist in live event coverage, capturing and sharing real-time content from concerts and performances.
- Manage social media content calendars, ensuring a steady stream of relevant and diverse music-focused posts.
- Identify and engage with music influencers and community groups to expand our reach and foster partnerships.
Required Skills
- Proven experience (2+ years) in social media management, preferably within the entertainment, music, or arts industry.
- In-depth knowledge of major social media platforms, their algorithms, and best practices (Facebook, Instagram, X/Twitter, YouTube, TikTok).
- Excellent written and verbal communication skills, with a strong ability to craft compelling and error-free copy.
- Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite) for graphic design and basic video editing.
- Strong understanding of social media analytics tools and reporting (e.g., Meta Business Suite, Google Analytics).
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Demonstrated passion for music and live performance.
- Exceptional organizational skills and attention to detail.
- Strong interpersonal skills for effective team collaboration and audience engagement.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Music Business, or a related field.
- Experience with email marketing platforms and CRM systems (e.g., Mailchimp, Salesforce).
- Familiarity with SEO principles as they apply to social media content and digital marketing.
- Photography or videography skills specifically for live event capture and promotional material.
- Previous experience working within a performing arts center, concert hall, or music venue.
- Basic knowledge of HTML/CSS for minor content updates.
Perks & Benefits
- Competitive salary and comprehensive benefits package.
- Opportunity to work in a vibrant and culturally rich environment at a premier performing arts center.
- Free or discounted tickets to world-class performances, concerts, and events.
- Professional development and growth opportunities within the arts and entertainment sector.
- A collaborative, supportive, and passionate team culture.
- Comprehensive health, dental, and vision insurance plans.
- Paid time off, including vacation, sick leave, and holidays.
- 401(k) retirement plan with company match to support your future.
- Employee assistance program for personal and professional support.
- Access to exclusive artist soundchecks and behind-the-scenes experiences.
How to Apply
To apply for this exciting opportunity, please click on the application link below. You will be redirected to the City of Virginia Beach’s official job portal. Please search for the ‘Social Media Coordinator (Music)’ position and submit your resume and a compelling cover letter directly through the portal. Your cover letter should highlight your experience in social media management, your deep passion for music and live events, and why you believe you are the ideal candidate to amplify the digital presence of The Sandler Center for the Performing Arts. We look forward to reviewing your application!