About Company
OnXmaps is a pioneer in digital mapping solutions for outdoor enthusiasts. Headquartered in Missoula, Montana, our mission is to awaken the adventurer in everyone by providing the most accurate and reliable maps for hunting, hiking, off-roading, and more. We believe in empowering people to explore the outdoors with confidence and safety. Our innovative applications combine cutting-edge technology with detailed land data, offering unparalleled situational awareness in remote landscapes. We are a passionate team of adventurers, technologists, and conservationists, committed to fostering a culture of innovation, respect, and a deep appreciation for the natural world. Joining OnXmaps means becoming part of a community that values exploration, continuous learning, and making a real impact on how people experience the outdoors.
Job Description
Are you a visionary marketing leader with a proven track record of building and scaling brands? OnXmaps is seeking an exceptional Marketing Director to spearhead our remote marketing efforts, driving brand awareness, user acquisition, and retention across our suite of outdoor mapping products. This pivotal role demands a strategic thinker who can not only craft compelling narratives but also execute data-driven campaigns that resonate with our passionate outdoor community. As our Marketing Director, you will be instrumental in defining our market position, expanding our reach, and solidifying our leadership in the outdoor technology space. You will manage a dynamic team, oversee multi-channel campaigns, and work closely with product development, sales, and executive leadership to ensure our marketing strategies align with overall business objectives. While this is a remote position, candidates should possess a deep understanding of the North American outdoor market and be able to effectively lead and inspire a distributed team. If you’re ready to blend your love for the outdoors with your expertise in high-impact marketing, we invite you to help us guide millions of adventurers to their next epic journey.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with company goals and product roadmaps.
- Lead, mentor, and grow a high-performing remote marketing team, fostering a culture of collaboration and excellence.
- Oversee all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing to drive user acquisition and engagement.
- Manage brand identity, messaging, and positioning to ensure consistency and strong market presence.
- Plan and manage the marketing budget, optimizing spend for maximum ROI.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Analyze campaign performance data to inform future strategies and drive continuous improvement.
- Collaborate cross-functionally with product, engineering, and sales teams to ensure integrated marketing efforts.
- Develop and implement PR strategies to enhance brand reputation and media coverage.
- Identify and foster strategic partnerships that amplify brand reach and value.
Required Skills
- 10+ years of progressive marketing experience, with at least 5 years in a leadership role.
- Demonstrated success in developing and executing comprehensive marketing strategies for technology or consumer brands.
- Expertise in digital marketing, including SEO, SEM, content marketing, social media, and email marketing.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent leadership and team management abilities, particularly with remote teams.
- Exceptional written and verbal communication skills.
- Proficiency with marketing automation platforms and CRM systems.
- Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- MBA or Master's degree in a relevant field.
- Experience in the outdoor recreation, mapping, or technology industry.
- Proven experience with B2C subscription-based business models.
- Familiarity with the OnXmaps product suite and a passion for outdoor activities.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off (PTO) and paid holidays.
- 401(k) retirement plan with company match.
- Remote work flexibility.
- Stipend for home office setup and internet.
- Employee discounts on OnXmaps products and other outdoor gear.
- Opportunities for professional development and continuous learning.
- A vibrant company culture that values work-life balance and outdoor adventure.
How to Apply
Ready to lead the charge for a brand that connects millions with the wild? Click the application link below to apply directly through our careers portal. Please submit your resume and a compelling cover letter detailing your relevant experience and why you are the ideal candidate for OnXmaps.