About Company
AT&T is a diversified global leader in telecommunications, media, and technology. For over a century, we’ve connected people and businesses, evolving from a telephone company to a groundbreaking innovator. With a vast network and a commitment to advancing connectivity, we empower millions of customers, drive business solutions, and shape the future of entertainment and communication. We believe in creating a culture where innovation thrives, diverse perspectives are celebrated, and our employees are equipped to make a significant impact on a global scale. Join AT&T and be part of a team that’s building tomorrow, today.
Job Description
We are seeking a dynamic and highly strategic Marketing Director to join our Dallas-based team. This critical role is designed for an experienced leader who will drive comprehensive marketing strategies with a specific focus on our North American market, including strategic initiatives impacting regions like Manitoba, Canada. While the position is physically located in our Dallas office, the incumbent will be responsible for developing and executing marketing plans that enhance brand visibility, drive customer acquisition, and foster loyalty across key demographics, with an emphasis on expansion opportunities within the Canadian market, particularly Manitoba. This role requires an American citizen or permanent resident with a deep understanding of the North American consumer landscape and the ability to adapt global strategies to local market nuances. You will lead a dedicated team, collaborate cross-functionally with sales, product development, and international teams, and leverage data-driven insights to optimize campaigns and achieve ambitious business objectives. If you are a visionary marketer with a passion for innovation and a proven track record of success in complex, competitive environments, we invite you to explore this unique opportunity to make a substantial impact at AT&T.
Key Responsibilities
- Develop, implement, and manage integrated marketing strategies and campaigns specifically targeting North American markets, including strategic insights for Manitoba, Canada.
- Oversee the full lifecycle of marketing initiatives, from conceptualization and planning to execution, measurement, and optimization.
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and challenges within the North American and Canadian telecom sectors.
- Collaborate closely with product development, sales, and regional teams to ensure cohesive market entry strategies and product launches.
- Manage significant marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
- Analyze marketing performance data, generate comprehensive reports, and present actionable insights to senior leadership.
- Drive brand awareness, perception, and preference across all communication channels.
- Ensure all marketing activities comply with relevant industry regulations and company policies.
- Establish and maintain strong relationships with external agencies, media partners, and industry stakeholders.
Required Skills
- 10+ years of progressive experience in marketing, with at least 5 years in a leadership or director-level role.
- Demonstrated expertise in developing and executing successful marketing strategies within the telecommunications or technology sector.
- Proven ability to manage complex projects, budgets, and cross-functional teams.
- Strong analytical skills with proficiency in marketing analytics tools and platforms (e.g., Google Analytics, Adobe Analytics).
- Exceptional communication, presentation, and interpersonal skills.
- Strategic thinker with a results-oriented mindset and a strong business acumen.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Must be an American citizen or permanent resident.
Preferred Qualifications
- Master's degree (MBA) in Marketing or a related discipline.
- Experience with international market entry or expansion strategies, particularly within the Canadian market.
- Familiarity with digital marketing best practices, including SEO, SEM, social media, and content marketing.
- Experience working in a large, matrixed organization.
- Certifications in project management or digital marketing.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and holiday schedule.
- 401(k) retirement plan with company match.
- Tuition reimbursement and professional development opportunities.
- Employee discounts on AT&T products and services.
- On-site fitness centers and wellness programs.
- Dynamic and inclusive work environment.
- Opportunities for career growth and advancement within a global leader.
How to Apply
Interested candidates who meet the qualifications are encouraged to apply directly through our careers portal. Please click the application link below to submit your resume and cover letter. Ensure your application highlights your relevant experience in marketing leadership, particularly within the North American market, and your strategic planning capabilities.