About Company
Rankin Construction Inc. is a leading heavy civil construction company based in St. Catharines, Ontario, renowned for its diverse portfolio of infrastructure projects across Canada. With a legacy built on integrity, safety, and excellence, we specialize in marine, bridge, road, dam, and wind farm construction. Our commitment to innovation, sustainability, and quality craftsmanship has positioned us as an industry leader, delivering complex projects that shape communities and connect regions. We pride ourselves on fostering a collaborative environment where talent thrives, and every team member contributes to our collective success. Joining Rankin Construction means becoming part of a dynamic team dedicated to pushing boundaries and building a better future.
Job Description
We are seeking an experienced and visionary Marketing Director to join our dynamic team in St. Catharines. This is an immediate hiring opportunity for a strategic leader to elevate Rankin Construction Inc.’s brand presence and drive our marketing initiatives across various platforms. As Marketing Director, you will be instrumental in shaping our corporate image, enhancing our digital footprint, and developing compelling communication strategies that resonate with our stakeholders, clients, and prospective talent.
In this pivotal role, you will be responsible for defining, developing, and executing comprehensive marketing and communications plans aligned with our business objectives. You will lead a talented marketing team, overseeing all aspects of brand management, digital marketing, public relations, content creation, and market research. Your expertise will be crucial in identifying market trends, competitor analysis, and positioning Rankin Construction as the preferred partner for complex infrastructure projects. You will collaborate closely with business development, human resources, and project management teams to ensure cohesive messaging and support our growth ambitions.
This position calls for a strategic thinker with a proven track record of successful marketing leadership, preferably within the construction, engineering, or industrial sectors. The ideal candidate will possess a deep understanding of B2B marketing strategies, digital engagement tools, and traditional media relations. You will champion our values, articulate our achievements, and cultivate strong relationships with media, industry associations, and local communities. If you are a results-oriented leader passionate about brand building and innovation in a challenging yet rewarding industry, we invite you to contribute to Rankin Construction Inc.’s continued success.
Key Responsibilities
- Develop and execute comprehensive marketing and communications strategies aligned with company goals and objectives.
- Lead, mentor, and manage the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Oversee all digital marketing efforts, including website management, SEO/SEM, social media strategy, email marketing, and analytics.
- Manage brand identity, ensuring consistency across all communications and materials.
- Develop and implement public relations strategies, managing media relations and corporate communications.
- Conduct market research and competitor analysis to identify opportunities and inform marketing decisions.
- Create compelling content for various channels, including press releases, case studies, corporate brochures, and digital campaigns.
- Manage the marketing budget, ensuring effective allocation of resources and ROI on marketing spend.
- Collaborate with business development and HR teams to support lead generation, client acquisition, and talent attraction initiatives.
- Represent the company at industry events, conferences, and community engagements.
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization.
Required Skills
- Proven leadership experience in marketing, with a focus on strategic planning and execution.
- Strong understanding of digital marketing tools and platforms (SEO, SEM, social media, analytics).
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Demonstrated ability to manage complex projects and budgets effectively.
- Proficiency in brand management and corporate identity development.
- Strategic thinking and analytical capabilities to interpret market data and trends.
- Ability to work collaboratively with cross-functional teams and external partners.
- Creativity and innovation in developing engaging marketing campaigns.
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related field (MBA).
- Experience in the construction, engineering, or heavy industrial sectors.
- Proficiency with CRM and marketing automation software.
- Strong network within industry media and public relations contacts.
- Familiarity with graphic design software (e.g., Adobe Creative Suite).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits package.
- Company-matched retirement savings plan.
- Generous paid time off and holidays.
- Opportunities for professional development and career advancement.
- Dynamic and supportive work environment.
- Opportunity to make a significant impact on a respected industry leader.
- Employee assistance program (EAP).
How to Apply
To apply for this exciting opportunity, please visit the Rankin Construction Inc. careers page. We encourage you to submit your resume and a compelling cover letter outlining your experience and how you meet the qualifications for this role. Only qualified candidates will be contacted for an interview. We thank all applicants for their interest.