About Company
Sony Music Canada is a powerhouse in the music industry, proudly representing a diverse roster of globally renowned artists and iconic labels. As an integral part of Sony Music Group, we are at the forefront of musical innovation, dedicated to discovering, nurturing, and promoting talent that shapes the cultural landscape. Our core mission revolves around connecting artists with their audiences, leveraging cutting-edge technology, and fostering creative excellence to deliver unparalleled musical experiences across Canada and around the world. We champion a vibrant and inclusive culture that celebrates diversity, encourages collaborative synergy, and is driven by an unwavering passion for music and its transformative power. Joining Sony Music Canada means becoming part of a forward-thinking team committed to redefining the future of music and entertainment.
Job Description
Are you a forward-thinking digital native with a profound understanding of the online ecosystem and an undeniable passion for music? Sony Music Canada is actively seeking an innovative and results-oriented Digital Strategy Manager to enhance our dynamic team in Greater Sudbury, Ontario. In this pivotal leadership position, you will be instrumental in conceptualizing, developing, and executing comprehensive digital strategies across a multitude of platforms. Your expertise will ensure our artists’ music reaches and deeply resonates with fans through novel and impactful digital activations, driving engagement, cultivating fan communities, and boosting digital revenue streams. This is a thrilling opportunity to apply your advanced knowledge in digital marketing, analytics, content strategy, and emerging technologies to amplify the careers of a diverse range of artistic talent. You will collaborate extensively with our marketing departments, artist management, and key digital partners to pinpoint nascent trends, optimize ongoing campaigns, and pioneer groundbreaking approaches within the rapidly evolving digital music landscape. The ideal candidate will demonstrate an incisive strategic mindset, superior analytical capabilities, and a proven history of spearheading successful digital initiatives within the competitive entertainment or music sectors. If you are captivated by the convergence of music and technology, and thrive within a fast-paced, creatively charged environment, we warmly invite you to apply and contribute significantly to how we collectively redefine the future of music consumption.
Key Responsibilities
- Design, develop, and meticulously execute overarching digital strategies to elevate artist releases, deepen fan engagement, and significantly grow digital revenue across diverse platforms.
- Oversee the end-to-end planning, implementation, and continuous optimization of digital marketing campaigns, encompassing social media, email marketing, search engine marketing (SEM), and display advertising.
- Conduct in-depth analysis of market trends, consumer insights, and performance analytics to identify emerging opportunities for growth and to inform future strategic digital ventures.
- Foster strong collaboration with internal stakeholders (A&R, Marketing, Sales) and external partners (digital service providers, agencies) to ensure a cohesive, impactful, and consistent digital presence for all artists.
- Manage and strategically optimize artist digital assets, including official websites, social media profiles, and streaming platform pages, guaranteeing consistent brand messaging and maximum audience reach.
- Proactively evaluate new digital technologies, platforms, and potential partnership opportunities to expand Sony Music Canada’s digital footprint and innovate fan experiences.
- Prepare and present comprehensive reports on digital campaign performance, key metrics, and actionable strategic recommendations to senior leadership and relevant stakeholders.
- Lead, mentor, and inspire a team of digital specialists, cultivating a culture of continuous learning, innovation, and professional growth.
- Ensure strict adherence of all digital activities to industry standards, data privacy regulations (e.g., CASL, GDPR principles), and company best practices and guidelines.
Required Skills
- Minimum of 5 years of progressive experience in digital strategy or digital marketing roles, with a strong preference for candidates from the music or entertainment industry.
- Demonstrable track record of successfully developing and executing impactful digital campaigns that consistently deliver measurable results.
- Profound understanding of various digital marketing channels, advanced analytics tools (e.g., Google Analytics, social media insights, programmatic platforms), and content management systems.
- Expertise in audience segmentation, precise targeting methodologies, and innovative engagement strategies across a wide array of digital platforms.
- Exceptional analytical acumen with the ability to swiftly translate complex data into clear, actionable insights and compelling strategic recommendations.
- Outstanding communication, presentation, and interpersonal skills, capable of influencing and collaborating effectively at all organizational levels.
- Proven proficiency in project management methodologies and the ability to effectively prioritize and manage multiple, concurrent initiatives in a dynamic, fast-paced environment.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a closely related field.
Preferred Qualifications
- Master’s degree in Marketing, Digital Media, Entertainment Business, or a related advanced field.
- Hands-on experience with advanced digital advertising platforms, programmatic media buying, and audience management platforms.
- Familiarity with Customer Relationship Management (CRM) systems and sophisticated email marketing automation tools.
- In-depth knowledge of current music industry trends, the evolving streaming landscape, and cutting-edge fan engagement best practices.
- Prior experience in a team leadership, supervisory, or mentorship capacity within a digital marketing or strategy context.
Perks & Benefits
- Highly competitive annual salary commensurate with experience, complemented by performance-based bonus structures.
- Comprehensive health, dental, and vision insurance package for you and your family.
- Generous paid time off, including vacation days, sick leave, and statutory holidays.
- Robust opportunities for continuous professional development, training, and long-term career advancement within a global entertainment company.
- Access to an Employee Assistance Program (EAP) and diverse wellness initiatives promoting work-life balance and mental health.
- Exclusive access to artist events, concert tickets, album releases, and unique industry perks.
- A vibrant, collaborative, and highly creative work environment populated by passionate music lovers and industry experts.
- Flexible hybrid work model, offering a blend of in-office collaboration and remote flexibility to support work-life integration.
How to Apply
Interested candidates who meet the qualifications are strongly encouraged to submit their detailed application through our online portal. Please ensure your resume comprehensively highlights your relevant experience in digital strategy, your achievements in the music or entertainment industry, and your unwavering passion for music. We eagerly anticipate reviewing your qualifications and discovering how your unique talents and strategic vision can significantly contribute to Sony Music Canada’s continued success. Click on the link below to apply!