About Company
SimplyCast is a leading provider of self-service, multi-channel marketing automation software for organizations worldwide. Based in Nova Scotia, Canada, our mission is to empower businesses of all sizes to effectively engage with their customers through a unified, powerful platform that encompasses email marketing, SMS, social media, voice, fax, and more. We pride ourselves on innovation, customer success, and fostering a collaborative, dynamic work environment. Our team is passionate about pushing the boundaries of marketing technology and helping our clients achieve their communication goals. We believe in nurturing talent, providing opportunities for growth, and celebrating shared successes. Join SimplyCast and be part of a company that is shaping the future of digital engagement.
Job Description
Are you a recent graduate or an ambitious individual eager to kickstart your career in the fast-paced world of digital marketing? SimplyCast is seeking a highly motivated and enthusiastic Entry Level Digital Marketing Specialist to join our growing team in Halifax, Nova Scotia. This is an incredible opportunity to learn from experienced professionals, gain hands-on experience across various digital marketing channels, and contribute directly to our brand’s online presence and growth.
In this role, you will work closely with our marketing team, supporting the execution of our comprehensive digital marketing strategies. You’ll delve into the intricacies of SEO, content marketing, social media management, email campaigns, and paid advertising, understanding how each component contributes to a cohesive digital presence. We’re looking for someone with a foundational understanding of digital marketing principles, a keen eye for detail, excellent communication skills, and a genuine passion for all things digital. If you’re a quick learner, proactive, and thrive in an environment where you can constantly develop new skills, SimplyCast offers the perfect launching pad for your career. We are committed to providing mentorship, resources, and the support you need to evolve into a well-rounded marketing professional. Your fresh perspective and eagerness to innovate will be highly valued as we continue to expand our global reach.
Key Responsibilities
- Assist in the creation, scheduling, and analysis of social media content across various platforms (LinkedIn, Facebook, Twitter, Instagram).
- Support SEO efforts through keyword research, content optimization, and link-building initiatives.
- Contribute to the development and distribution of engaging blog posts, articles, website copy, and other marketing materials.
- Help manage and optimize email marketing campaigns, including list segmentation, A/B testing, and performance reporting.
- Monitor website analytics and campaign performance, providing insights and recommendations for improvement.
- Conduct competitive research to identify industry trends and opportunities.
- Collaborate with the sales and product teams to ensure consistent brand messaging.
- Assist in the planning and execution of digital advertising campaigns (e.g., Google Ads, social media ads).
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Required Skills
- Bachelor's degree or Diploma in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- Foundational understanding of digital marketing concepts (SEO, SEM, social media, content marketing, email marketing).
- Proficiency with common social media platforms.
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Ability to work effectively both independently and as part of a team.
- Proactive attitude with a strong desire to learn and grow.
Preferred Qualifications
- Previous internship or volunteer experience in a marketing role.
- Familiarity with marketing automation platforms (e.g., SimplyCast, HubSpot, Mailchimp).
- Basic knowledge of Google Analytics and Google Ads.
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite).
- Certifications in Google Ads or Google Analytics.
Perks & Benefits
- Competitive salary and benefits package.
- Comprehensive health and dental coverage.
- Paid time off and company holidays.
- Opportunities for professional development and continuous learning.
- Mentorship from experienced digital marketing professionals.
- Dynamic, collaborative, and supportive work environment.
- Modern office space in a vibrant city.
- Team events and social activities.
How to Apply
If you are an enthusiastic and driven individual ready to launch your career in digital marketing with a leading technology company, we encourage you to apply! Please click on the application link below to submit your resume and cover letter. Tell us why you’re passionate about digital marketing and how your skills and eagerness to learn make you the ideal candidate for this entry-level role at SimplyCast. We look forward to reviewing your application!