About Company
Warner Music Group (WMG) is a global leader in music, home to a broad array of the most influential artists and labels worldwide. We are at the forefront of the music industry, discovering and nurturing talent, and providing innovative distribution and marketing services. Our diverse roster spans every genre and generation, impacting culture on a global scale. We are committed to fostering an inclusive environment where creativity thrives, and our employees are empowered to push boundaries and redefine what’s possible in music. Join a company that not only makes music but shapes the future of entertainment, connecting artists with fans across the globe through powerful storytelling and cutting-edge digital strategies.
Job Description
Are you a passionate, innovative, and data-driven social media expert with a deep love for music? Warner Music Group is seeking a dynamic Social Media Manager to join our growing team in Mesa, Arizona. In this pivotal role, you will be responsible for crafting and executing compelling social media strategies that elevate our artists, labels, and brand presence across key digital platforms. You’ll be instrumental in developing engaging content, fostering vibrant online communities, and analyzing performance to drive strategic decisions. This role requires a blend of creative flair, analytical rigor, and a finger on the pulse of the latest social media trends and technologies. You’ll work closely with marketing, A&R, and artist teams to ensure our messaging resonates authentically with diverse audiences, driving fan engagement and ultimately, artist success. If you thrive in a fast-paced, collaborative environment and are eager to make a significant impact on the music industry, we encourage you to apply. This is an incredible opportunity to contribute to a world-renowned music company, helping to shape the digital narrative for some of the biggest names and most exciting emerging talents in music. We are looking for someone who can not only manage social channels but also understand the nuances of artist branding and audience connection.
Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies aligned with artist and label marketing objectives.
- Create, curate, and schedule engaging content (text, image, video) for various social media platforms, including Instagram, TikTok, Twitter, Facebook, YouTube, and emerging platforms.
- Monitor social media channels for trends, community feedback, and competitor activity, providing actionable insights.
- Engage with online communities, respond to comments and messages, and foster positive fan interactions.
- Collaborate with internal teams (marketing, A&R, creative, publicity) to ensure cohesive messaging and campaign execution.
- Analyze social media performance using analytics tools, generate reports, and present findings to optimize future strategies.
- Stay up-to-date with the latest social media best practices, platform changes, and digital marketing trends.
- Manage social media budgets and allocate resources effectively for paid social campaigns.
- Identify and engage with relevant influencers and content creators to amplify artist reach.
- Contribute to brainstorming sessions for new artist releases and marketing initiatives.
Required Skills
- Proven experience managing social media for a brand or artist, preferably in the entertainment or music industry.
- In-depth knowledge of major social media platforms and their respective best practices.
- Excellent written and verbal communication skills with a strong ability to craft compelling narratives.
- Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, platform native insights).
- Strong understanding of current digital marketing trends and strategies.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Exceptional organizational and project management skills, with attention to detail.
- Demonstrated ability to develop creative and innovative content ideas.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing software (e.g., Adobe Premiere Pro, CapCut).
- A deep passion for and knowledge of various music genres and artists.
- Experience with paid social media advertising campaigns and optimization.
- Familiarity with PR and influencer marketing strategies.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation, sick leave, and holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and career advancement.
- Dynamic and collaborative work environment.
- Employee assistance program.
- Access to exclusive artist events, concerts, and industry perks (where available).
- Commuter benefits (where applicable).
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume and cover letter highlight your relevant experience and passion for social media in the music industry. We look forward to reviewing your application and learning how you can contribute to the Warner Music Group team.