About Company
Sony Music Entertainment (SME) stands as a global powerhouse in the recorded music industry, proudly representing a diverse and expansive roster of both local and international artists. Our legacy is built on being the cherished home to many of the world’s most iconic and innovative musical talents, spanning from legendary superstars whose sounds have defined generations to groundbreaking new artists who are currently shaping the future of sound. At SME, our core mission transcends mere record sales; we are passionately dedicated to fostering boundless creativity, forging deep, authentic connections between artists and their dedicated fanbase, and continually pushing the artistic and technological boundaries of music worldwide. We cultivate a workplace that is passionate, dynamic, and forward-thinking, comprised of teams relentlessly committed to nurturing talent and profoundly influencing the cultural landscape through the power of music. Joining Sony Music Entertainment means becoming part of a storied tradition of musical excellence and innovation.
Job Description
Are you a creative, detail-oriented individual with an undeniable passion for music and a strategic mind for digital engagement? Sony Music Entertainment is seeking an enthusiastic and proactive Music Marketing Coordinator to join our vibrant team in the heart of Los Angeles. This is an unparalleled opportunity for a dynamic professional eager to contribute significantly to the success of our diverse and iconic artist roster. In this pivotal role, you will be instrumental in developing, executing, and optimizing innovative marketing campaigns designed to connect our artists with their global audiences across a myriad of digital platforms. You will collaborate closely with artist management, A&R, creative departments, publicity, and external agency partners to ensure seamless campaign execution, track performance meticulously, and proactively identify new opportunities for fan engagement and artist growth. This position demands a unique blend of strategic foresight, hands-on execution capabilities, and a deep, evolving understanding of the contemporary music landscape and its consumption trends. If you thrive in a fast-paced, high-energy environment, possess impeccable communication skills, and are relentlessly dedicated to driving measurable results that amplify artistic visions, we wholeheartedly encourage you to apply. Join us at Sony Music Entertainment and become a vital part of a team dedicated to amplifying the voices of extraordinary talent, crafting compelling narratives, and making a tangible, lasting impact on the future of music worldwide.
Key Responsibilities
- Assist in the development and implementation of comprehensive marketing strategies for assigned artist projects, encompassing digital, social, and traditional media channels.
- Coordinate with internal teams (A&R, Creative, Publicity, Sales) and external partners (artist management, PR agencies, digital marketers) to ensure cohesive and timely campaign execution.
- Manage and maintain artist social media presence, including content scheduling, community engagement, and performance monitoring across platforms.
- Contribute to the creation of compelling marketing assets, including video concepts, graphic design briefs, and engaging copy, ensuring brand consistency and messaging effectiveness.
- Monitor market trends, competitor activities, and emerging digital innovations to identify new opportunities for artist promotion and fan engagement strategies.
- Track and analyze campaign performance data using various analytics tools, preparing detailed reports with actionable insights to optimize future marketing efforts.
- Support the marketing team in budget management, including tracking expenses, processing invoices, and managing vendor relations.
- Organize and maintain comprehensive marketing calendars, ensuring all deadlines and deliverables are met efficiently and effectively.
- Attend industry events, concerts, and promotional activities as required to support artist initiatives and build industry relationships.
- Assist with administrative tasks related to marketing operations and campaign execution, ensuring smooth day-to-day departmental functions.
Required Skills
- Minimum of 2 years of experience in marketing, with a strong preference for experience within the music or entertainment industry.
- Demonstrated understanding of digital marketing principles, including social media management, email marketing, content strategy, and basic SEO/SEM concepts.
- Proficiency with social media management platforms (e.g., Hootsuite, Sprout Social) and analytics tools (e.g., Google Analytics, Facebook Insights, Spotify for Artists).
- Excellent written and verbal communication skills, with an ability to craft engaging, brand-aligned content and communicate effectively with diverse stakeholders.
- Strong organizational skills and meticulous attention to detail, capable of managing multiple projects simultaneously within tight deadlines.
- Ability to work effectively both independently and as part of a fast-paced, highly collaborative team environment.
- Deep passion for music across various genres and a keen awareness of current music trends, artist landscapes, and cultural movements.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and G-Suite applications.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Music Business, Public Relations, or a related field.
- Experience with project management software (e.g., Asana, Trello, Monday.com).
- Basic knowledge or experience with graphic design tools (e.g., Canva, Adobe Photoshop) or video editing software (e.g., Adobe Premiere Pro).
- Established network and relationships within the music industry.
- Previous experience working directly with artists or artist management teams.
- Understanding of fan engagement platforms and direct-to-fan marketing strategies.
Perks & Benefits
- Comprehensive health, dental, and vision insurance plans for employees and their families.
- 401(k) retirement plan with competitive company matching contributions.
- Generous paid time off (PTO) policy, including vacation, sick leave, and company holidays.
- Employee assistance program (EAP) offering mental health and wellness support.
- Access to exclusive artist events, concerts, industry showcases, and discounts on music-related products.
- Robust opportunities for professional development, ongoing training, and career advancement within a global entertainment company.
- A dynamic, creative, and inspiring work environment situated in the vibrant heart of the Los Angeles entertainment industry.
- Commuter benefits program and on-site amenities.
How to Apply
If you are ready to make your mark in the exciting and ever-evolving world of music, we invite you to apply! Please click on the application link below to submit your resume and a compelling cover letter detailing your relevant experience and passion for music marketing. We eagerly look forward to reviewing your application and learning more about how you can contribute to the Sony Music Entertainment team.